What are Media: As communication media, all those instruments, channels or forms of transmission of information that human beings use to carry out the communication process are called. The media Algeria Email Lists are so broad that they range from writing to today’s information and communication technologies. According to the concept of a given communication medium, the roles of sender and receiver may or may not be interchanged. That is why the media respond to at least two great communication paradigms: 1) One-way Algeria Email Lists communication, in which only one of the subjects acts as Algeria Email Lists a sender in front of a receiver. 2) Bidirectional or multidirectional communication, in which the receiver or receivers become senders and vice versa. Role of the media The main function Algeria Email Lists of the media is to transmit a message , which is directed from a sender to a receiver. In addition, they fulfill more specific functions such as informing, persuading, exposing ideas, motivating participation and entertaining. Everything will depend Algeria Email Lists on the purpose for which they are employed.
Meaning of Media
Types of media The media are usually classified in Algeria Email Lists different ways, but the most widespread way of doing it responds to the type of information they transmit: information of public interest or of private interest . In this sense, a basic Algeria Email Lists differentiation can be made between interpersonal media and social media. Let’s see. Media of personal interest The means of interpersonal communication or of personal interest are used to establish communications between people. They are those that allow two or more people to communicate, within the private sphere . Therefore, they necessarily respond to the two-way Algeria Email Lists communication paradigm. For instance: Post mail; Telegraph (morse code); Telephone (pulse phones, touch-tone phones, cell phones and smartphones ); Email; Instant messaging networks, among others. Media of public interest The means of communication of public Algeria Email Lists interest, also known as mass or social communication media ( mass media in English), have the purpose of transmitting information of a public nature to the masses.
Media of personal interest
They are normally governed by the one-way Algeria Email Lists communication paradigm, although there are exceptions. The media of social communication has enormous power to influence, guide and shape public opinion. Hence, it is also called the fourth estate . For this reason, one of the main objectives of undemocratic governments is to censor independent media and use them for their own benefit. Types of social media Depending on the platform and the format they use to communicate, there are different types of social Algeria Email Lists media. Printed media Printed media are all those printed publications, such as newspapers, Algeria Email Lists magazines, brochures, etc., which are used as a material medium for the transmission of information. It is the oldest means of communication. Its golden age spans from the 19th century to the first half of the 20th century. Currently, it is still a prestigious medium, but the Algeria Email Lists interest of the general public in it has been gradually declining to migrate to other media such as radio, television and digital platforms.