Managing a marketing team is a challenge that requires, in addition to all the daily demands, the structuring of a qualified and capable team. For this, it is essential to think about multidisciplinary, but still guarantee specialization in some field of the sector. Kuwait Email List In this sense, a good manager must have an in-depth knowledge of the main marketing skills needed.
Marketing has changed a lot in recent years, mainly due to the digital transformation and the solidity of the data culture. Today, without them, it is impossible to have an effective strategy. Professionals who work in the sector need to be fully adapted and, often, the development of these people depends on the support and guidance of managers.
Transforming good professionals into qualified and ready people is an important management challenge, but one that must be embraced with patience and transparency. The manager must know how to demand, define what is needed and also support the marketing team to develop. Faced with this important subject, in this post we will deal more with the most important marketing skills and how professionals can adapt to meet them.
The impact of technology and digital transformation on marketing
Make a simple reflection: when you read the term “marketing strategy” what exactly do you usually think of? Certainly, today, some digital action comes to mind. The reason for this is that marketing has changed.
Digital is the main environment in which companies publicize their brands, communicate with the public, run campaigns and promote products.
The advancement of digital technology has brought a series of structural changes to society’s routines and, consequently, to companies. If marketing is what allows you to be in contact with the public, naturally, you have to be where they are. Therefore, the digital quickly became the habitat of big companies , especially in channels such as social networks .
Digital transformation has also made it possible for new everyday solutions to become possible. This was especially true with the rise of automation , which allows marketers to focus on planning and strategy, while tools do all the mechanical work. Thus, they no longer need to spend hours of work on manual and tiring tasks.
With so many changes, it was necessary to adapt and be ready for the new marketing work model. A relevant professional is one who is adapted to the new environment of the segment and the demands it brings . However, in this turmoil of change, did managers know how to assimilate their role in leading their teams?
What to demand of those who work in marketing today? It is essential, first, to understand the routines of the sector and what, in fact, is strategically decisive. This is the starting point for detecting the competencies that make a difference.
The changes that data and innovation impose
Perhaps you’ve read in an article or blog post like this one that data is the most valuable asset a company has.
It’s impossible to know how many people viewed a billboard with a company’s campaign on an avenue, but it’s completely possible to measure how many users visited a particular page of a product in an e-commerce . After all, what’s the point of having access to numbers if you don’t know what to do with them? That’s why it’s essential to have data analytics as one of the most important marketing competencies today.
In short, we’re saying your team needs to be professionals who know what to do with all these numbers.
The impact of innovation
Innovation is another important factor that impacts marketing competencies, as companies have increasingly invested in development based on this concept.
This empowers professionals to work on automated tools and solutions that help marketing teams implement key actions in their strategy.
Whether measuring data or actually executing the actions, these new tools reach the market every day. Many of them are more complete and management-oriented, but always very useful.
The relationship between innovation and the development of the marketer is simple: there is always something to learn!
The main competencies for a good marketing team
A skilled and future-ready team in the profession needs to know what the most relevant marketing List Provider skills are today.
Hard skills are the most technical skills, which usually require the operation of software. Check out the most relevant ones below.
