In the beginning, everything was darkness. Indonesia Email Address Not even the most experienced marketing professional felt fully prepared to deal with the challenge posed by the pandemic, which spread across the world in early . Social isolation, the sudden economic downturn, the geopolitical crisis that unfolded the scenario left no room for optimism .
In the first months of the pandemic, Brazilian industrial production was already showing a large drop, while requests for unemployment insurance rose rapidly: between April and March, an increase of . Naturally, this implied huge changes in the profile of the public-consumer.
The brightness of the screens
The light at the end of the tunnel comes from a computer or smartphone screen.
With no other leisure options, people have become even more attached to the digital world.
This had a rare positive effect in certain sectors. Streaming services such as Netflix have found themselves in the perfect setting to capture even more customers. And that’s exactly what they did.
Globoplay, a platform driven by Grupo Globo, managed to increase its number of subscribers by 145% in the first half of 2020 alone. The data are from a survey by Consumoteca .
Among the many conclusions that can be drawn from this data is the fact that Brazilian consumers still have purchasing power, although, it is true, they have become more careful with their own expenses.
The question is how they perceive the value of each solution. This explains the success of platforms like Netflix and Globo lay. According to the study carried out by Consumoteca, mentioned above, 51% of consumers started to consider such services as essential and priority during the pandemic.
Events and more events online
Many years from now, when the world remembers the pandemic that marked 2020, it will certainly discuss some landmark events.
But events weren’t restricted to world stars. In Brazil, the wave of lives sponsored by companies such as Guaraná Antarctica and Brahma was great .
The creativity , combined with technology , opened space to maximize the monetization of these events. If entertainment went that way, what to expect from the work environment
The house became an office
As a side effect, workers gain more free time to invest in themselves.
From an even broader point of view, the increase in people working in the home office, working all day on the internet, also increases the potential for reaching e-commerces List Provider . No wonder that this sector has been showing excellent results since the beginning of the pandemic. According to a study by of Brazilians started to buy in virtual stores after starting social isolation.
