Having identified your buyer personas and defined which moments in your buying journey are relevant to your Content Marketing strategy, the first questions you should ask are: Catalan Email List How does each segment of your audience prefer to consume content? What channels do they use? So, it’s time to map out what kind of content you can deliver along your journeys to bring people Catalan Email List closer to your business goals . Your message will vary by stage. You may also want to associate certain content distribution channels (social media, search, newsletter) to a certain stage Catalan Email List . In this way, adding to the “what”, you will define where the content will be consumed. Check out some tips for every moment.
Discovery
The production, here, must be directed to Catalan Email List the pains of the consumers, and not to their product or brand. Educational and inspiring content, such as blog posts, industry guides and reports, will be essential. Also, prioritize SEO : after all, once your Catalan Email List potential customers realize they have a particular problem, they’ll go to Google to search. Consideration When creating content for this stage , we recommend that B2B brands speak the language of executive level professionals. After all, this is the moment when directors will have to approve Catalan Email List the budget, for example. In relation to the B2C universe, the amount of time that this type of consumer will spend in the consideration phase varies, depending on the business. Some products, such as canned food and clothing, may require little consideration. Others, such as cars and vacations abroad, require Catalan Email List more time for evaluation. In any case, B2C brands can benefit from nurturing consumers with quality content that engages them.
Decision
It’s time to narrow the focus of your content Catalan Email List to your brand. What are the features of the product? Is it possible to do a demo? What are other consumers talking about? At this point, it may also Catalan Email List be interesting to simplify payment methods for those prospects who are ready to make a purchase. A few more tips to keep in mind: Your message and content must be consistent over time. Also, do not present more than one message to each audience. Lastly, reframe your personas from time to time . Catalan Email List After all, according to Anna Ritchie: “in your Content Marketing strategy, regardless of whether your personas are B2B or B2C, there is one thing that remains: Catalan Email List your audience, just like your strategy, may be undergoing its own evolution and transformations. This will definitely affect buyer personas developed in the past.” If you want to understand Catalan Email List the topic more deeply, find out how your customers’ journey takes place in a quick guide that we have prepared for you