Can interactive content help your company improve your results. Martinique Email List In recent years, Interactive Marketing has gained ground as a strategy to present information to consumers in the most direct and fun way possible. Tools like an interactive calculator for SaaS can help you capture the interest of your customers in a simplified way , presenting the most important aspects of your offer Martinique Email List at a glance. But is this the solution for your Digital Marketing needs. Let’s look at the benefits of interactive calculators and how they can be leveraged by SaaS companies. In this content, you will see: If you keep up to date with what’s new in Digital Marketing, we’re sure you’ve heard about Martinique Email List Interactive Content. This trend has become especially useful for B2B businesses to promote their offerings through personalized data, which influence buyers’ decision making . In the Future of SaaS webinar , we discussed how 91% of B2B shoppers prefer to interact with visual content rather than text and other static formats Martinique Email List . We also discussed the fact that this type of page generates twice as many conversions as text and other types of fixed content. SaaS, specifically, is an industry where Interactive Content reaches its full potential, becoming the most important part of your business’ sales strategy. After all, it’s useful in helping your customer find out more about your software, how it differentiates from competitors, and what it’s capable of. Calculators also offer another Martinique Email List benefit: they display the price of the offer up front, answering most of the questions a potential customer might have before contacting your business. With this, they make the shopping journey easier .
How to use interactive calculators in SaaS strategies
Interactive Content can be used in a variety Martinique Email List of ways in your SaaS strategy. In the topics below, you will understand the benefits of adopting an interactive calculator for SaaS. Close more deals through Interactive Content An interactive Martinique Email List calculator for SaaS will be essential for your company to close more and more deals. With a clear vision of the offer, price and customization possibilities, customers tend to shorten their decision-making process. After all, all the information they need will be on just one page. In addition, calculators can be added to any part Martinique Email List of the sales process , providing the personalized responses that consumers are looking for when visiting your website. Increase engagement with interactive calculators for SaaS How many visitors come to your page only to then return to the search engine’s site? With an interactive calculator for Martinique Email List SaaS, you will be able to increase the navigation time on your website , ensuring an increase in opportunities for your business to really convince potential customers. Quality content is what really gets consumers’ attention, presenting them with a brand they can trust. So, use this type of material to your advantage, presenting the tools your customer needs to close the transaction directly on your page, without beating around the bush.
Get more data and learn about the consumer
Data is the most relevant asset for SaaS Martinique Email List businesses, and interactive calculators are a great way to capture it. By offering your potential customers tools like ROI or discount calculators, you can learn more about their needs. With this in hand, you can take advantage of user insights to improve your product , bringing it closer to their demands. Customize your offer to widen your Martinique Email List conversion Personalized content is the best way to show your customer that your company cares about their pain, above all. Interactive calculators allow potential buyers to access more than just a sales page. An interactive calculator for SaaS educates consumers by providing them with all the information Martinique Email List they need to search and shop online. As a result, they will only have to contact your business if they need support with an issue. According to Brafton , this is how more than 30% of users worldwide would prefer to buy software online. It is based on this information that your company should design its purchase journey.