With so many metrics available, it is possible to target your campaigns on Google Ads , for example. That is, how your customers (and potential customers) view your organization Fiji Email Address .
As much as your strategic planning directs the message you want to convey to your audience, only users can define what your company really is. At a time when the experience provided plays an increasingly important role, it is essential to understand what they are thinking about your brand .
To clarify some doubts about the subject and highlight the importance of brand awareness for the future of your business, we have prepared an article in which we will address the following topics:
Ready to understand what your persona thinks about your company and how this understanding will strengthen your business ? Read on and check it out!
What is brand awareness and how does it work
User experience is increasingly valued by companies. After all, competition is fiercer and it is necessary to make more than one sale for the long-awaited loyalty. Is your business actually delivering a satisfying buying journey to your target audience? Most companies believe so, but the reality is different.
According to a study by Bain and Company , of brands believe they are offering a “superior experience” to their customers. In fact, however, consumers surveyed indicated that only of them actually deliver a differentiated value offering . This survey is yet another example of brand awareness.
In short, it’s about how your audience sees your brand . In other words, it is not the message that your company wants to convey to the market, but rather, how consumers understand what it represents. This perception is built from the experiences that your company provides: whether they are bad or positive.
Imagine that you have an e-commerce that values fast and efficient delivery as its competitive edge. The speech, however, is not repeated in practice, and many consumers are dissatisfied with the shipping performance of their virtual store. Messages sent may continue to insist on this point, but your audience will take a completely opposite view.
With digital transformation and consumer empowerment, this assessment becomes even more important. After all, the opinion of a dissatisfied customer on a platform like Reclame Aqui can impact your sales. This scenario reinforces the importance of investing in practices and actions that support its discourse and branding .
Brand awareness, therefore, represents the consumer’s feelings after interactions with a company. This judgment will directly affect the time to make a decision. That’s why it’s so important to understand what your audience is thinking about your brand, so that you can make the necessary adjustments and, little by little, change this scenario.
Why is this relevant to the company
But why is it so important to be concerned about brand awareness We’ve listed some of the reasons for you to start paying attention to what they think about your business and how it impacts your marketing strategies. Check out!
Confidence
The first point is the trust your audience has in you. When your audience’s brand perception is negative, who will believe what you have to offer
Caring about this issue is therefore a way to ensure that your reputation is positive. Once this happens, sales and conversion opportunities increase dramatically.
Customer retention
When your message matches what the public thinks of your company, the customer retention work is optimized. Even if the price is not lower, for example, the consumer feels more comfortable in continuing to buy with your company. This can represent the increase of important metrics such as Average Ticket or Lifetime Value.
word of mouth marketing
Word of mouth marketing is still one of the most effective strategies for promoting a brand. When the perception of your audience is positive, the tendency is for consumers to feel comfortable promoting their products and services. After all, the experience was so positive that it makes no sense not to recommend that colleagues, friends and family also look for your company.
Brand defenses of their own free will
With the online environment always active, it is not always possible for your brand to defend itself or respond to negative feedback, for example. List Provider By gaining the trust of your consumers, they will also act as defenders of your company. The best? All this spontaneously, making interaction with other users more natural and efficient.
Loyalty
Loyalty is also another important factor, especially in a period characterized by so much competition. After positive experiences, it won’t be a bad case that will damage your reputation. Better yet, an aggressive offer from your competitor won’t take away your sales. Loyal consumers become practically your company’s partners.
