Quality website design is essential to the travel and tourism industry. You’ll be competing for eyeballs and precious discretionary dollars. Juneau’s web design must cater to tourists, considering the population is just under 32,000, but a whopping 1 million visitors a year.
So, while it is a thriving city with a strong commercial presence, much of that income comes from tourism. In 2018, visitors to Juneau spent $236,820,704 . Estimates show that tourist spending in the area supports 3,000 jobs.
But how do you tap into Juneau’s network of travelers? The key is a website that stands out. Here’s what makes the best travel and tourism sites.
What makes Juneau web design great?
Tourism websites, or websites that are meant to attract tourists, such as restaurants or shops, need to be functional, have a good user experience, and have an appealing aesthetic. Here’s what that means for your site.
Mobile-first design
Instead of designing a stunning website and then thinking about how it will shrink to fit smaller screens, design for mobile first and then think about how to make it look great on larger screens. Tourists are more likely to search for c level contact list resources on the go, which means they will be viewing your website on a phone screen.
Not only that, but Juneau’s mobile-first web design firm will offer a lot of outstanding benefits.
- Better SEO as search engines prefer websites that look great on smartphones.
- Improved user experience as mobile users can navigate the site easily.
- More conversions because the site best matches the user’s needs.
- A modern approach to website design in a world where 60.67% of all website traffic comes from mobile devices .
Simple booking option
The easier you make it for customers to afghanistan business directory book services or pay for products in advance, the more likely they are to buy from you. Requiring travelers to call to book a travel plan with you is outdated, and your competitors are likely completing all bookings online.
Make sure users can pay for their experience online when they book. This can allow them to travel lighter and have an even better experience with you. Consider connecting your online payment options to popular third-party payment systems like PayPal, ApplePay, Google Pay, and more. This will further reduce friction between you and your customer because they won’t have to get up and find their credit card to complete their purchase.
Give users the ability to send a piece of Juno’s home
Whether you run an art gallery or a fudge shop, give your website visitors the opportunity to send a little Juno home. Maybe they don’t have room in their luggage or are worried they won’t be able to fly with the item. Or maybe your website visitor why did i fall in love with marketing? visited Juno a while ago and wants to relive those memories by ordering the item to be delivered to their doorstep.
While shipping outside of Juneau can be expensive, tourists may be willing to pay the fee. Give them a choice or include the shipping cost in the price of your items to reduce the likelihood of your site visitor abandoning their cart.
Use Juno’s stunning photos
Tourists want to imagine what life will be like on holiday. And planning a trip is half the fun. Help make the experience enjoyable with vibrant visuals on your website.
Use images to break up your content into smaller, more digestible chunks so that your site visitors don’t feel overwhelmed by the information.
Images also help attract users and keep them on your site to learn more about what you offer.
Turn on the video
As a tourist destination, Juneau is something of an anomaly for visitors from other parts of the country. Seeing the wide open spaces and incredible natural experiences is a once-in-a-lifetime opportunity.
Culture, art, food, everything is unique. No matter what craft or service you have, you should show it to the rest of the world on your website.
Video helps show, not tell, and can significantly increase conversion rates. Websites with video have an average conversion rate of 4.8 percent . In comparison, those without video have a conversion rate of 2.9 percent.
