The forms on the site should cover different levels of user interest – from minimal interest to readiness to cooperate. Here are examples of forms that reflect different stages of involvement:
Email subscription : minimal interest – the user just wants to stay in touch or receive notifications about new blog posts.
Downloading a whitepaper or other useful content :
Medium interest level – the visitor wants to dive deeper into a topic related to your industry or products.
Contact Us Form :
High Interest Level – The potential client is already interested in your offer and is ready to ask specific questions.
Additionally, you can add other job function email list forms that are relevant to your industry. For example, if you offer software, a form to sign up for a product demo or access a pre-recorded demo after filling out a form would be appropriate – this will give you an idea of who is watching the material.
The forms on your website should be tailored to your business and sales funnel, taking into account the different stages of the customer’s buying journey.
Email Marketing
Email marketing is a key tool in building relationships with customers. Let’s say you’ve driven traffic to your site using SEO and converted via a form – what happens next with those contacts?
The next step shouldn’t be a straight-up sales call. afghanistan business directory That’s too pushy for most users unless they’ve explicitly asked for it. Instead, put them in an automated workflow that gradually introduces them to your company, your approach, and highlights what sets you apart from the competition.
Such letters build trust, help to better understand the value of your services and smoothly lead the client to the next step – already conscious and voluntary.
Lead Quality Assessment
Knowing where to focus your efforts first is critical. A lead scoring system helps you determine who to contact first and how, based on how the prospect interacts with your business.
To effectively score leads, you need to understand the value of different types of interactions and assign them specific points. This is a more advanced element of . Marketing that requires access to modern. CRM systems that. Support lead scoring functionality.
SEO does provide powerful benefits to businesses. But to convert website visitors first into interested leads and then into buyers. It requires comprehensive support from other marketing activities.
If you want to audit your marketing and eliminate a new concept that has won over its customers possible gaps, contact the New Light Digital agency . We will help you supplement your SEO strategy with effective marketing tools.
