marketing as well as Brazilian Saint Lucia Email List TV also evolved in those 70 years . Many advertising content is still part of the population’s memories and collective imagination, however, the tone of speech, the script and the construction of the pieces characterize the social and cultural changes of recent decades. Today, when we watch Saint Lucia Email List some commercials, we realize the importance of discussing on television itself , due to its wide reach, themes that make us evolve as a society, such as social inclusion and the anti-racist struggle. In addition, digital marketing , the recurring payment model, through subscriptions and new ad Saint Lucia Email List platforms marked the changes in this point of contact with the public.
In Brazil, streaming pulverizes the TV audience Saint Lucia Email List , but does not limit its scope or the democratization of access to information, since many Brazilians still do not have quality Internet access to choose between digital content and television programming. Saint Lucia Email List As a result, traditional media still earn money from their advertisers, but also invest in the creation of digital channels to serve various types of audiences. In this article, we talk about 70 years of Brazilian TV , the history and epic advertising campaigns that have marked the memory of Saint Lucia Email List Brazilians and, at the end, we discuss the evolution of marketing and what to expect from traditional media in the country from the acceleration of transformation digital .
Bombril’s Limpol
Carlos Moreno was Bombril’s poster boy for many Saint Lucia Email List years and entered the Book of Records precisely for doing commercials continuously for 26 years! Bombril, known for its steel wool sponges, was also a pioneer in launching large commercials that increased brand recognition throughout its cleaning line, such as Limpol, detergent in the advertisement below. Colored pencils Saint Lucia Email List by Faber Castell This Faber Castell commercial completely enchanted the 1980s generation. Who couldn’t stop everything when listening to the music that lulls children to sleep even today Saint Lucia Email List ? For this reason, countless versions have already been released with the same script without compromising the campaign’s magic.
Condensed milk
Condensed milk, which was Saint Lucia Email List previously marketed due to the scarcity of milk, became associated with cuisine and patisserie through a commercial that built the product’s usability and repositioned the brand’s communication. Araldite Araldite took advantage of the repercussion between a market dispute Saint Lucia Email List between two brands from a completely different segment to promote and increase sales of its product. This commercial won a Golden Lion at the Cannes Advertising Film Festival. Let’s agree that the idea was really sensational