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Instagram Promotion: 13 Free and Paid Ways to Promote Your Brand in 2021

Promoting a business profile on Instagram will be even more complicated in Colombia Email Address. The main reason for this is increasing competition.  To resolve these issues, there are free and paid methods to effectively promote your brand on Insta. Next, we’ll share the newest recommendations with you.

How to do Instagram promotion for free

We’ve put together several effective methods that will only require you time and effort.

Change Instagram account to a professional account

If you want to attract potential customers, you will need to change your regular account to a professional account. By doing this, you will have access to functions that are not available in normal user accounts:

To switch to a professional account, access the settings in the “Account” section.

Choose a suitable name and a quality profile photo

You can change it by editing the account. The name will be displayed next to the profile photo. Here are some recommendations:

Add hashtags to each post

The hashtags on Instagram help:

find posts in the search; publish posts in the feeds of users subscribed to the corresponding hashtags;
create themed collections. There are several types of hashtags: exclusive, branded, high, medium and low frequency. Here are more details:

medium-frequency ones focus on a specific topic (#trip to New York, #buying a laptop, etc.); and low frequency ones allow you to focus on a specific moment (love tequila, rainy winter, etc.); brand hashtags contain the name of a trademark or company (nike, apple); exclusive ones are created and used by a specific account owner (#nikesneakers, etc.). To promote a company profile on Instagram, it’s best to use the first three types of hashtags. This will make it easier for existing and potential followers to find your posts. It’s best to add a maximum of 10 hashtags to each post.  Hashtags can be placed in the post description (if it makes sense with the text), at the end of the post, or in the comments.


Instagram Promotion: 13 Free and Paid Ways to Promote Your Brand in 2021

Trabalhe com geotags

Isso aumentará o alcance de cada postagem. As postagens com geotags entram nas coleções correspondentes de publicações com tags semelhantes. Um grande número de reações de usuários tornará possível chegar ao topo. List Provider Se a sua empresa tem um endereço físico, o adicione ao seu perfil. Marque o seu perfil em cada postagem.

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