The wide competition for the audience’s attention demands a new posture from companies and brands New Zealand Email Address . More than offering a quality solution, product or service, it is necessary to do a job of enchanting the public.
The task starts with the creation of content experiences and should extend to, for example, actions that provide immersive experiences . As the name already indicates, these are tactics that allow the consumer to have a new view of something he may already know. A company that produces juices can take their products for tasting, but this is already used.
Why not take this test to another level? How about presenting smells that refer to the flavors of your drinks. This is just one example of what an immersive experience can be. To understand everything behind this very important concept, we have prepared this article on the subject.
What is an immersive experience
The immersive experience represents any action by a brand that aims to create an unprecedented and illusory environment for its audience.
At a time when user experience is an increasingly important issue, creating ways to communicate with your audience is critical. More than the quality of what makes up your company’s portfolio, you need to attract, captivate and conquer the audience. The good news is that there are many ways to explore the immersive experience in your planning.
With the digital transformation, it is now much easier to improve the experience offered to your consumer . Below, check out some of the options.
Virtual Reality
With the use of specific glasses for this, the user starts to see only a different reality. Audio and video are virtual and can take the experience participant anywhere. Why not introduce your company’s factory with a virtual tour, for example Applications are the most varied with this technology in hand.
Another very interesting option is augmented reality, which can create a different visual experience within a real environment. Imagine being able to paint the walls of your room with the most varied colors without using a drop of paint. Using this technology, a smartphone camera can simulate the colors on each wall, making the customer experience even better.
Projection
What if you could use the facade of a building in the central region of a city to showcase a unique action to consumers. The idea is to take you out of your comfort zone by offering something that is unusual. Often, using technology, it is possible to create something unique to impact the audience.
The immersive experience will make the participant have a different view of your brand. More than a product or service, your company is an experience provider.
How to use the immersive experience in marketing
After all, how can immersive experience be applied to marketing List Provider Known as experiential marketing , it can also be very helpful in strengthening your brand’s presence.
Instead of just offering a product tasting, why not show how it got into the hands of the consumer? Telling a little of your story with virtual reality can be a great action.
Have you ever wondered if you could present the benefits of your solutions differently? Augmented reality can be an example of this.
Allowing it to simulate arrangements and placements.
