Now, let’s analyze the main strategies of these brands Indonesia Email List to reach the top of the world ranking of love brands. Learn from them: Have a well-defined brand personality To be loved, a brand needs to do the homework of strategic planning: define mission, vision Indonesia Email List and values, which guide all strategies. Here are the pillars of branding that sustain a love brand. Simon Sinek says the most successful brands are those that know why they exist , not exactly what they sell. From there, brands take on a personality, as if they were a person. It is with this personality, then, that consumers will identify. According to a study published in HBR , of consumers said that the values they share Indonesia Email List with brands are the main reason to relate to them. See, for example, how the most beloved brand in the world LEGO has clear definitions of who the brand is, what its values are, and what its motivations are.
Assume your social responsibility
Today’s consumers expect brands to assume social Indonesia Email List and environmental commitments, not just sell products. When this happens, good attitudes are recognized and people connect . But we’re not talking about giving charity once a year. The social responsibility must be the essence of the brand in its fundamental values in its mission. Tiger Beer, which is the 8th most loved brand in the world in Indonesia Email List , knows how to do this. The Singapore beer brand understands that tigers aren’t just in its name or packaging they’re its biggest cause. Therefore, Tiger Beer develops a series of campaigns in defense of the life of tigers and in combating the hunting of these animals. Four Seasons, a global hotel and resort brand that ranks 2nd, also has a good example. Even though it is in one of the sectors most affected by the coronavirus crisis Indonesia Email List , the brand offered its hotels free of charge to healthcare professionals.
Explore nostalgia marketing
Do you know a way to touch people’s hearts Indonesia Email List Remind them of the good old days, of “how happy we were and we didn’t know”, of what life was like a few years ago Indonesia Email List Explore nostalgia marketing , which is able to connect with people’s emotions by turning their eyes to the past . By tapping into good old memories, the brand is associated with positive feelings and encourages conversations between people. After all, who doesn’t like to talk about funny Indonesia Email List or exciting moments in their life? LEGO does this all the time nostalgia is at its core! The brand’s products and communication bring the fun, creativity, imagination we have as children. In fact, you don’t have to be a kid to relate to the brand, as it was made for builders of all ages! On the LEGO Indonesia Email List Ideas website , the brand encourages its customers to create and share their creations.