How Google’s New Feature Can Impact Digital Privacy

Federated Learning of Cohorts (FLoC) is a new way for companies to reach consumers by bringing together large groups of people with similar interests. But what role will this program play in a world that prioritizes privacy  Argentina Email address.

As a digital marketer , you’ve probably noticed an extreme move by consumer groups to limit the amount of personal or sensitive information that brands and businesses have access to. New regulations are changing the advertising landscape all the time.

What exactly is floc

Initially, the term Federated Learning of Cohorts (FLoC) sounds like some kind of science fiction concept you’d see in a movie. In reality, it’s Google’s new plan to provide advertisers with a secure way to target ads to specific groups without having access to individuals’ private data.

The answer? We still don’t know exactly. FLoC is still in the testing phase, which means the details of how advertisers will be able to use List Provider it effectively have yet to be seen.

However, we know that it must operate similarly to current affinity audiences.

This means that you should still be able to target specific. advertising to a cohort audience, i

n the same way that certain ranking groups worked in the past.

But how this works in conjunction with the retargeting process is still unclear.

From what we can understand,

Google insists that this new algorithmic method is still .

a highly convenient way to reach the right audience at the right time.