Achieving good results in Marketing strategies requires strategic efforts. Cambodia Email Address Part of this work involves optimizing content, pages and websites for search engines . Therefore, hiring an SEO specialist may be necessary for some companies.
This professional can be a key figure to ensure more traffic and visibility, especially in Inbound strategies . After all, these days, it’s virtually impossible to survive on the web without being easily found on search engines. By contrast, experts know exactly how to make this happen through detailed and complex designs.
Good work depends on technical knowledge, experience and credibility. These and other features are indispensable for an SEO specialist. In this post, we’ll deal more with the subject, covering the following topics
What makes an SEO expert
The SEO specialist is a professional with long experience and high capacity in the face of advanced knowledge of search engine optimization. As the name suggests, he’s not a marketer who understands web improvements. In fact, this person is someone who has worked on many successful projects and achieved great results through their efforts.
Of course, an SEO specialist is someone who has experienced many cases. This helped build knowledge and experience to understand how points such as:
main ranking factors ;
On-page and off-page SEO;
Google algorithms;
use of keywords.
That’s why the SEO specialist is different from an analyst. If you just need a collaborator who does routine work in a team, maybe the analyst works well. Now, if the proposal is to drive results , starting from what you have today, it is certainly necessary to hire an SEO specialist.
In this position, the specialist can conduct projects on their own, always starting from the SEO audits. It will evaluate all the details of Inbound pages, websites and strategies, especially Content Marketing .
In this work, the professional observes, from an SEO point of view, how performance can improve. Your role will be to devise optimization strategies, apply them and then monitor the results to evaluate them correctly.
Generally, an SEO specialist has solid baggage that can be handled. Successful projects help demonstrate experience and the ability to replicate those results in the next client’s company. This makes him a qualified professional with a lot of market at his disposal.
How much does it cost to hire this specialist?
To hire an SEO specialist, you need to invest in proportion to the results you want . Therefore, it is not recommended to expect high-end services to be achieved at below-market prices. After all, we are talking about professionals who have achieved a prominent place, precisely because of the results and experience they have built over the years.
There are two ways to hire an SEO specialist: for specific projects, that is, just to achieve a result, or permanently. Therefore, there are different ways to pay for this professional’s services.
According to Glassdoor , a renowned agency that analyzes jobs and salaries around the world (formerly I Love Mondays), the average salary of an SEO specialist is R$5,566.00 per month. This value can vary more or less, depending on the qualification of the professional and also the employer. Still, you can hardly hire someone for less than that.
What to evaluate in this type of professional
When hiring an SEO specialist, it is important that you know what to expect from this professional. This will avoid frustrated expectations and, worse, results below what you intended. That’s why, as with any other service, it’s important to evaluate a few questions before selecting who you will trust to invest.
past experience
The background of an SEO specialist is very important and helps to understand their professional trajectory so far. Before hiring someone, it is essential to know which companies that person worked for, which occupations they had to deal with and which projects they collaborated on. All of this helps to prove the minimum qualification that is expected of a specialist .
So, List Provider understand if the experience that the professional has makes sense for what you need in your company or in your personal project. A portfolio with cases similar to what you want to reach is a sign that this person can be the most recommended. Evaluate this history carefully and, if necessary, ask for references about the professional.
