A well-crafted and efficiently executed marketing strategy can bring excellent results in terms of lead generation, brand recognition, increased sales, among others. To be successful in planning, there are managers who choose the methodology Bolivia Email Address and tools of OKR (Objectives and Key Results).
It involves setting goals that serve as a guide, as well as key outcomes that break those goals down into specific, measurable goals. When using OKR in Digital Marketing , it is possible to understand if the strategy is working well and what needs to be improved.
Good management in this regard can make a big difference to the results of the sales department , contributing to the company’s financial health. But, as it could not be otherwise, what would a good methodology be without a good instrument to put it into practice?
We’ve put together a list of 8 of the top OKR tools on the market. You will have the opportunity to even see some advantages and disadvantages of each one. Keep reading and enjoy our tips!
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A very useful feature of Perdoo is the integration it has with Slack. If you don’t know it, it is one of the most used internal communication tools by companies.
With Perdoo, you can manage organizational and individual goals, and keep employees informed through notifications. Users can create, review and manage OKRs, both as a group and for the company.
In addition, the tool offers a Maps module, which presents the company’s OKRs and how they relate to each other. With it, even employees can see how they are contributing to the overall goal .
Keep in mind that the tool has some limitations. After all, there’s no phone support, 24/7 support, or a knowledge base to help users answer questions.
Betterworks
With Betterworks , you can create OKRs transparently, as all users can view progress in real time. The platform integrates a chat that facilitates the alignment between managers and employees and encourages the sharing of feedback .
The Betterworks dashboard gathers information about the performance of people, teams and sectors. The software even helps you gain insight into employee talent and engagement . This is useful for the career development of these people and for checking the performance of managers.
Weekdone
With Weekdone , managers can set goals for employees and make everyone work for the company to achieve its goals. Since OKRs are always visible to users, they can take them into account when planning for the week.
Information is updated in real time, and this can even serve as an incentive for professionals to give their best. List Provider There is also a feature that enables communication between managers and employees , which contributes to feedback.
Some users reported difficulty in learning to use the software to the point of taking full advantage of its features. So, before hiring Weekdone, it’s good to keep in mind that your team may have a longer learning curve to use the OKR tool.
