Email sharing (sharing rate) shows how Dominica Email List many people clicked on widgets to share on social media or used forward links to friends. The numbers presented in this metric are critical to knowing that people are approving and believing in the content they share. Therefore, we always reinforce that the content needs to be of quality Dominica Email List and meet the user’s needs, clarifying doubts and presenting new paths. Two important details of this metric: keep your pages shareable (in addition to making this option clear to the user) and ensuring that your social channels are active for any interactions with these people. Dominica Email List This metric is important and deserves attention as it is simply a way to acquire new contacts in your database. After all, a person who recommends content to a friend certainly does so because of his interest in that subject.
Overall ROI
Overall ROI (total return on investment) measures the company’s performance Dominica Email List based on the actions taken was the investment positive for the company? If yes, continue on this path. If not, it’s time to review your marketing strategies . To calculate ROI, subtract the investment amount from the gain and divide by Dominica Email List the investment amount. The result is expressed as a percentage. Some tools, such as Google Analytics, help you calculate your ROI and help you understand how your company has been performing. The ROI calculation is important to give feedback and the possibility of new paths for the marketing team. In addition Dominica Email List , monitoring this metric makes it possible to point out which campaigns showed the best results and, from there, work on marketing emails capable of converting even more.
Lifetime value
This is the metric that shows the cost of maintaining a Dominica Email List brand’s customer. It becomes interesting when we analyze a simple issue: to acquire a customer and maintain the relationship with him, there are investments not only of efforts, but also of financial ones. Dominica Email List Therefore, lifetime value is important to help understand if this relationship has been really beneficial . The metric is calculated by dividing the revenue the customer brings by the costs of maintaining the email marketing strategy. The focus should be on maintaining frequent follow-up, understanding whether the relationship has been beneficial to the company. The continuity is important, since the idea is to analyze the long Dominica Email List term if the customer has consumed and, as appropriate, propose more attractive offers. Opening fee There are two main concerns when talking about an email marketing strategy: that the message will fall into the spam box or that it will not be opened. In this second case, monitoring is essential to know how many people from the base used came to pay attention to the action you planned in the strategy. Dominica Email List The metric is simple: how many people opened their emails in relation to the amount of messages sent . Analytics tools use this information to generate an open rate, which is always accurate. On average, this rate is usually. If rates are lower, it’s time to rethink strategies and their details.