We can say, with complete confidence, that Earned Media Guinea Email List is one of those fundamental concepts that any Digital Marketing plan must contemplate, with the objective of generating sufficient Brand Awareness in the public and, consequently Guinea Email List gaining space in the market. To introduce the subject a little, do you remember the time when to learn about events, trends, new products or promotions it was necessary Guinea Email List to turn to magazines, television programs and newspapers? All this advertising was Earned Media for companies. In short, Earned Media are channels, media or platforms that are not part of your business or company, but that, following good practices, you manage to influence them to the point of becoming part Guinea Email List of them. In other words, it is all organic exposure of your brand , whether by a viral event or by the satisfaction and recommendation of your customers. In this way, a channel independent of you acts as a “free” promotion medium. Literally, earned means “earning” in English, that is, this concept refers to media that allow “earning” by relying, of course, on Owned Media and Paid Media. Don’t know what we’re Guinea Email List talking about? Don’t worry, you’ll find out later.
Two simple examples to understand the concept
Let’s say that, after a well-planned Content Guinea Email List Marketing strategy , you start to create very interesting materials about sustainability. In that case, maybe a newspaper will never notice you, but a media focused on renewable energy and recycling will , which Guinea Email List will make them write about these methods and you will get Earned Media. Likewise, it is also a very effective way of doing what is known as link baiting . In other words, you start to generate content with enough attraction level for other media to find you, talk about you and/or drive traffic to your Guinea Email List website. Another example is the case of one of your products reaching such a level of satisfaction due to its quality, price and/or efficiency that people outside your company start to evaluate it in their channels. This type of Earned Media is a very efficient Branding method and, of course, cheaper than big Guinea Email List campaigns. Now, remember when we talked about Owned Media and Paid Media and how they were closely related to Earned Media? We’ll tell you more about it below.
Differences between Earned Media
None of these three concepts are independent or opposed to Guinea Email List the other, in fact, to take advantage of a digital strategy today you need to know how to integrate them very well. In the next lines we will show what each is, how they relate and how they differ. Guinea Email List Owned Media Basically, these are the channels that belong to your brand . For example, your blog , website, landing pages, among others. In short, all those spaces used to guide your consumer on the Customer Journey and that are your property, forming part of your permanent digital presence. That said, it’s the Guinea Email List digital sites that host the materials produced by your company and that allow you, among other things, to apply optimizations to attract more users and retain them to convert Guinea Email List them into customers. Paid Media Paid Media, on the other hand, are materials or content that are present in other spaces independent of your brand Guinea Email List but through payments. That is, you decide to advertise in another space, investing your brand resources.