A good Content Marketing is one that bets on a variety of materials to reach the public. It all depends, of course, on the user’s intention and the search terms. From an intelligent mapping of this, companies can come up with right strategies China Email Database to entertain readers and lead them to problem solving. Therefore, it is necessary to understand what the text types are.
There are several types that can be used in your strategy: injunctive, descriptive, narrative, etc. text.
The importance of good texts in marketing
Content Marketing depends a lot on the quality of your texts. When we talk about quality, we are referring to engaging writing, originality, depth, up-to-date spelling/grammar and, above all, adequacy to the persona .
A good text also adapts perfectly to your need to exist, with the tools to better develop the proposed theme according to the format that was designed.
The benefits of this are numerous. First, quality is a key factor for SEO . In other words, Google and other search engines evaluate the material’s consistency before defining its placement on the results pages. It is necessary to pursue this standard of quality and really write to stand out.
Second, good texts generate authority in the marketplace. Other companies begin to respect your company for its ability to dissect a topic and provide the best possible direction for it.
In addition, customers will see more value in what you offer as well. They can even save your blog to always come back to it when you need to understand a specific subject.
If readers associate a topic with your company, when they need a solution to a problem of this nature, they will know they can achieve it in your domain. Your company is positioned as a reference for people, as a synonym for solving problems and doubts.
Third, a good text communicates something to an interlocutor in the best way possible. Optimizes the ability to convey ideas and values so that there are no doubts or objections in the reader’s mind. Effective content has the ability to say what it has to say in a precise way, but without losing empathy and the ability to be engaging.
The transmission becomes so efficient that the customer feels compelled to share on social media and spread something they consider valuable and unique.
In short, good content will drive your online marketing results . It will bring in new customers, it will break resistance to the brand and products, and it will convince the reader to continue on the journey. Generate leads, brand recognition and authority.
Types of text that can be explored
As we talked about in the opening of this article, variety is a factor that weighs in when developing an online strategy. After all, different themes require different approaches, according to the purpose.
To arrive at a good content, in order to achieve the benefits we mentioned in the previous topic, it is necessary to know what is the objective of each one of them. Then, by knowing its characteristics, the writer is able to use best practices and apply specific guidance.
There is also the possibility of adopting interactive content methods also to optimize the result in terms of diversity and engagement.
That’s why we’ll talk about the different types of text you can explore in your content strategy below.
Injunctive
The idea is to be clear and objective, with a focus on persuasion or not. An example is involving listings with step-by-step tips on how to do something, that is, a sequential series of linked information. Other examples: recipes, medicine inserts, tutorials, etc.
O texto injuntivo se divide em dois tipos. Instrucional e prescritivo. No instrucional, o propósito é puramente ensinar a executar um processo, a fazer algo, com etapas. Ou simplesmente expressa um conselho. Já no prescritivo, o objetivo é dar uma ordem e convencer de forma incisiva o leitor a fazer uma ação.
Em artigos sobre assuntos técnicos, com um viés didático, por exemplo.
Descritivo
Descriptive text is distinguished by the presentation of characteristics of some object or person. List Provider In the commercial context, it can mean the description of a product, with its advantages and differentials.
It is possible to divide a descriptive article into objective and subjective. The objective description is less sentimental and uses moderate adjectives to reach the user with a concrete idea. While the subjective involves emotion and feelings and even poetry to achieve a more literary bias.