And I’m not just talking about the LGPD. On the other, large market players such as Facebook, which need this data to serve more targeted ads.
We don’t know the future of this dispute, but it is certain that there will be more control by the user over their data and many current models will no longer work. Third-party cookies, so used for targeting, are at risk. And with them, a good part of advertising efficiency.
Paid media will have to reinvent itself again. At the same time, the less relevant the advertisements, the more essential the investment in content becomes. But we are at the end of Italy Email List and, like paid media, Content Marketing is undergoing a phase of reinvention.
Learn all about Global Marketing and learn how to position your brand internationally
The marketing has no more borders. In the globalized and connected world, brands and products can go wherever they want to conquer new markets and attract more customers. However, only a well-established Global Marketing strategy can make this process efficient.
It’s tempting to think that your brand can conquer the world, isn’t it? Currently, the internet allows companies of all sizes to sell in other countries, not just multinational giants.
But it is not that simple to reach new regions. Yes, today we have many customs standardized by globalization, but each place has a rooted culture that doesn’t get lost. So, it is necessary to think of strategies that adapt to each location in internationalization .
In this article, we will see all the details of a Global Marketing strategy, in case you are thinking of expanding your operations to the international scene.
What is Global Marketing
Global Marketing are marketing strategies applied in different regions of the world , considering the similarities and differences between them, focusing on the company’s growth.
The objective behind Global Marketing is to enable the company’s products or services to reach new markets, on an international level , from an opportunity for dissemination and commercialization. Global Marketing represents the contact stage of global branding with local markets.
For this, brands need to combine standardization and adaptation strategies in order to reconcile the economy of scale and adaptation to local realities.
Standardization vs. Adaptation
The concept of Global Marketing began to be used at the end of the 20th century, when the world entered globalization and homogenized habits, tastes and behaviors between different countries.
In 1965, Swedish businessman Erik Elinder wrote an article questioning whether advertising could not be the same between different countries in Europe. After all, they had similar characteristics, and the standardization of strategies could generate economies of scale with the costs of production, distribution, dissemination, etc., which increase with global expansion.
In the following years, many authors and professionals followed this line of standardization of the Marketing Mix. However, over the years has shown that many local characteristics have remained. Millenary cultures and modes of social organization have not been lost.
How important is it to structure a solid Global Marketing strategy
Every brand wants to grow, attract more customers and conquer more markets. When it comes to the domestic market, this is already a challenge. Imagine, then, expanding the operation outside the country.
Contact with other cultures and other realities is impactful. With solid strategies, Global Marketing brings a series of advantages
Explore new markets
International expansion means conquering new markets. List Provider But, in addition to getting new customers, what else does the company gain from it.
Often, other countries are more profitable than the domestic market , where the company may already be stagnant. So, a Global Marketing Plan must identify the best opportunities abroad.