Brand positioning is the central element of success, sustainability and permanence of a business in any area .
So, want to know the ABC of brand positioning? Stay with us! Next, you will see
What is brand positioning and what are its advantages
Modern marketing genius and guru . Czar of innovative business processes. These are some familiar descriptions from Philip Kotler , who also gave us an exceptional brand positioning concept. According to Kotler, defender and disseminator of concepts such as the Germany Email List of Marketing, positioning consists of designing the commercial offer in order to occupy a precious place in the minds of consumers . This demonstrates that this is an integral and comprehensive process.
It involves visibility and connection with users, as it is only possible to promote brand positioning if the market segment and potential customers are properly understood and get the answers they want in their searches. For every company, regardless of its size and niche, a successful strategy translates into benefits such as:continuous sales, as the commercial offer is always in the consumer’s mind; greater brand recognition and visibility.
market authority, building audiences as well as customers; credibility and better image in relation to direct competitors, which translates into differentials that maintain this leadership position in the market.
In a highly digitized context, this brand positioning must also keep pace with technology and innovation trends.
Positioning or brand recognition
It is possible for a product to be highly recognized but its positioning to be null . The same goes for brands. This brings us, in a clear way, to the difference between positioning and brand recognition, also known as Brand Awareness . Positioning is a comprehensive concept. It relates to level of sales, market share, frequency of use of products or services, positive feedback from users, and overall strength and leadership.
Among these aspects, we also find brand recognition, that is, how much is known by consumers and how much they know about it. This shows that Brand Awareness is just one of the edges of brand positioning . Now you know! Don’t just invest in promoting your brand.
What are the 6 key factors to carry out a brand positioning strategy
First, you need to do a study that allows you to detect your company’s current level of visibility and authority List Provider.
Then set out coherent, realistic, and strategic progress goals. After clarifying this point, you need to take into account the different actions and key factors throughout the strategies.
