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What are digital assets and why should your marketing
The digital transformation has brought facilities that, Kazakhstan Email List for some time, most people could not even imagine. You can listen to your favorite band’s album, consult a recipe for making a special lunch on Sunday, and follow new posts from a very interesting blog Kazakhstan Email List . We have access to all of this at a reduced cost and often without having to pay any amount. The amount of content is so great that some people even like to use apps like Feely to keep track of their favorite blogs, marking what has already been read and what they want to read another time. This type of organization may favor users, but it is even more important for companies. After all, they deal with digital assets that, despite Kazakhstan Email List not being tangible, are valuable. We’ve brought this article up to explain what digital assets are, why it’s important to manage them, and how to do it.
What are digital assets
Digital assets are intangible resources Kazakhstan Email List that are part of a company’s equity. They include images, videos, social media profiles, blog, website, lead base , among many others. See what all these assets have in common? They depend on software and hardware to exist and can be used to build relationships with the audience, generate value and generally do business. It is also important to understand one more detail about digital assets. You might conclude that such assets are the media files themselves files in various formats, such as Kazakhstan Email List, and countless others. However, for a file to be considered a digital asset, it needs to be easy to find and access, which requires the use of metadata . Let’s assume that your company has a collection of stored JPG images. For you to be able to find her, she needs to have certain structured information Kazakhstan Email List that describes her—for example, “Woman working with a notebook at home, photo taken by Paulo Alves, October 19, 2017”. It is from metadata that digital asset management systems can find media.