According to Internet statistics , we are currently over Tonga Email List billion social network users. The platforms with the highest number of users are Facebook (2.27 billion) and Instagram (1 billion). Certainly your motivation to act on these networks has increased with this data. Tonga Email List When you create a strategy, you need to know which channels can be potential touchpoints with your audience and which of those networks your business can Tonga Email List grow and thrive on. If you already have an established Content Marketing strategy, you can search Google Analytics on which channels your articles are shared Tonga Email List Acquisition > Social > Overview. However, if your business is just starting out, you can figure out which network to work on by looking at your persona characteristics .
It takes planning to carry out publications on social networks as we explained, it is based on your persona profile that you can pay attention to which of these channels your performance will have the best results. For example Tonga Email List, B2B audiences predominantly use LinkedIn (82%) followed by Twitter (66%), YouTube (64%) and Facebook (41%). But if your audience is made up of Generation Z members, you need to act on Instagram and Snapchat. Your content needs to reach where the audience is, but there are still other reasons why you should be concerned about acting on these channels: around Tonga Email List of users say they prioritize contact via direct messages, on conversation platforms on social networks, on to the detriment of email.
Invest in quality content
Anyone who thinks that a Content Marketing strategy Tonga Email List will generate results in the short term is wrong. This is not something that happens very often and, unfortunately, it will not be the valuable content on your page that is responsible for generating visits to your site. However, after reading everything we’ve explained and coming this far, you’ve certainly realized the importance of ensuring Tonga Email List a good user experience . So, the content will not be responsible for bringing traffic to your website, but it will be the main factor of visitors staying on your pages. Tonga Email List Do you know how relevant this is to your SEO strategy? All the importance possible! It is the user retention rate that indicates to the search engines algorithm that your site has valuable content and is capable of providing useful information to resolve the queries, concerns and problems of visitors. And how does the algorithm understand that you liked a piece of content Tonga Email List. Through the interest shown from click-through rates, which direct you from one section of the site to another, the time you spent reading content and your level of engagement — comments, shares, newsletter subscriptions, among other satisfaction metrics.
Create attractive titles
The title is the visitor’s first contact with your Tonga Email List content and therefore must be eye-catching and informative enough to justify the user’s click. Good headlines can help increase the number of visitors to your website, the open rates of an email marketing strategy, boost your sales and advertising results, and generate new leads. Tonga Email List So this is another element you should be concerned about. To create more attractive titles, you must ensure that they: be objective; awaken the reader’s sense of urgency; Tonga Email List match user expectations; sharpen curiosity. Some good practices help to create better titles, for example, insert the keyword at the beginning, contain between 50 and 65 characters and convey the essence of the content. In addition, there are tactics to optimize the title’s appearance, such as creating numbered lists, preferably odd numbers, using triggers (practical, complete, awesome, fast, surprising) or writing it in question form.