Juan Camilo told us about the Benin Email List most representative stories of the B movement, such as the purchase of Ben & Jerry’s by Unilever. Ben & Jerry’s refused to sell because its purpose goes beyond making money but also creating job benefits for its employees and supporting small producers , as well as a healthy lifestyle. Eventually, Benin Email List Unilever sued them and succeeded in the purchase but not before owners Ben Cohen and Jerry Greenfield changed the bylaws so that Unilever would maintain in perpetuity the purpose of the organization to work for the well-being of its employees, the world, and nature. and suppliers . This meant that Ben & Jerry’s Benin Email List remained a B Company. Unilever not only kept the statutes, but also applied them to several of its brands, which today grow 40% more than traditional ones . Benin Email List New generations prefer B Corps In the conversation, Juan Camilo highlights that current generations are made up of people who are more aware of the products they
consume and their origin Benin Email List and are willing to pay more if it comes from conscious or type B companies . It also tells the story of Greyston Bakery, a bakery in the Bronx, New York, whose business model is to employ anyone who knocks on the door. They give Benin Email List priority to street people and ex-convicts so that they have work and work experience. Their motto is: We don’t hire people to bake brownies, we bake brownies to hire people . The business has been a total success with a simple formula : quality product + company with a high purpose. Why are B Corporations Benin Email List successful? Loyalty in B Corps does not come so much from the product but from the positive impact generated by those who produce it . The B in this move stands for Benefit. The purpose of these companies goes beyond the economic gain of that and compliance with the laws of social responsibility and environmental
management plans. These Benin Email List organizations are concerned with generating a positive impact on their employees, their suppliers, the planet and society . Among other activities, they achieve this by paying more than the legal minimum wage to get Benin Email List closer to the “living minimum wage”. Likewise, we talked about the tendency of banks and companies not to support businesses or individuals whose Benin Email List income comes from activities that have a negative impact on people, the environment and society and from the free tool to measure the sustainability of companies B impact Assessment . Most importantly, the B Corps or B list provider Companies should not be seen as perfect companies but companies that are in continuous evolution . You can also listen to this episode of our podcast on Y