Do you still work with annual marketing plans Sudan Email List. And still have endless meetings that could be replaced by emails? So, it’s time to get to know Agile Marketing and adapt to the new times. In this age we live in, changes are fast and constant. You can no longer Sudan Email List wait an entire year to review your marketing strategies. You can no longer spend hours in unproductive meetings. Agile Marketing, therefore, came to bring marketing teams into the digital age. Adapted from the development area, this agile methodology makes companies respond quickly to Sudan Email List market changes , in a collaborative and consumer-focused way. Now, you’ll learn all about Agile Marketing, why it’s worth adopting this methodology, and how it works. Come.
What is Agile Marketing
Agile Marketing is an agile project Sudan Email List management methodology that uses short work cycles, with an iterative and incremental approach, to generate continuous improvements in marketing strategies. The proposal is not to remain stuck in time in the face of market changes and consumer responses to strategies, which happen today in a constant and accelerated way. Marketing needs to act faster. For that, the methodology provokes some transformations in the Sudan Email List marketing teams . If they want to be agile, they need to be more collaborative and have more flexibility; If they want to respond quickly to the market, they need to be always focused on the consumer; If they want to make continuous improvements, they need to plan and evaluate strategies in shorter periods. With this set of changes, marketing is able to become more productive, maximize efficiency and improve deliveries. Sudan Email List Consequently, it is also able to enter the speed of the digital transformation that companies are currently undergoing.
Origin of Agile Marketing
Agile methodologies (also known simply as “agile Sudan Email List ”) were born in the area of software development , with the goal of creating better products faster. Today they have already been adapted for different industries and sectors, such as construction, education, finance and, of course, marketing. But those who think that agile is a recent issue are wrong. Back in 1970, developers were already concerned about their work processes. Sudan Email List That year, Winston Royce , a computer scientist, published an article about the development of great software. For the author, they should be created in sequential stages of development Sudan Email List , which in the future would be named “waterfall” (or “cascade”) methodology. This is the methodology most used by companies, not only in software development, but also in marketing and other areas. However, the author himself recognizes the limitations of this methodology and proposes that development Sudan Email List should take steps forward and backward until reaching the final objective with the best delivery. Thus were laid the foundations of agile.