The SEMrush Topic research mind map can help you with this because it gives you helpful visual information at a glance. The process is very simple. Access from “Content Marketing toolkit” to “Topic Research”. Once there. click the get ‘Content Ideas’ button and select the ‘Country’. Next. from the “Content Ideas” tab. go to “Mind Map” and you will get an image like the one you see below. Ideas for creating content – Topic research mind map Do not forget that in order to analyze and filter these ideas. the first thing you should do is check if the topics provided are those that really interest your audience. if they are among the things they want to read and will be interested in.
Also. in this part. you must carry out an analysis with the proposed keywords. to check if they really have searches that can attract the audience to our website. and. a very important piece of information. the search intention of that keyword. When it comes to having ideas to create content. it is very important to take into account their search intention. since you can have an idea in mind but your audience looks for another approach to the same topic. which will cause your article to do not position To check the search intention of the keywords you have in mind. you must search incognito for those keywords in Google (or in the search engine where we want to position them). the first articles you find will provide you with the necessary information to know what your audience expects from that search .
If Your Competition’s Audience
Search for information In this step I reiterate Paraguay phone number the importance of the search intention. you have to be clear about what your audience wants to read when you decide to create your content and in this way adapt to what they want to find. At this point you have to be very clear that your content must be 100% original. because if it is not. you can be severely penalized by Google. which will cause you a bad positioning and. therefore. less traffic and less achievement of your online goals. For this reason. this step is a little slower and more complex. since you must feed on those first articles that you find when searching for your keyword. since in it you will find information that you may not have about the topic.
On many occasions. this will help you create rich and interesting content. Since by checking the same information from different sources. You will be able to contrast information and give a new. fresh and truthful point of view to our audience. In this step. I recommend that you take your time. that you investigate the subject. even if it is a subject that you already know. since knowledge is always power and when it comes to having ideas to create content. it is essential to expand it. Offering a differentiation from the rest of the articles. no matter how small. will provide you with content that better meets its objective. 4.- Design and creativity In this step. I insist on the importance of creating content that is completely original.
Semrush’s Traffic Analytics’
So as not to suffer any type of penalty from the giant Google. Even if you carry out an information search process and want. To define the search intention that you have found. you should never copy a text. even if it is a single sentence. You can be inspired and you can even quote a paragraph from another article. Which is really important and help you nurture your own content. In this section. you should not focus only on getting ideas to create content. In this process you must design the structure of your article. Providing a lot of creativity to create impressive. attractive and unique content.
Do not fall short in creativity. experiment with the titles. Give the text different shapes until you find the one with which you. Feel comfortable and are able to convey how you want to convey your information. Obviously. content is not just letters. that is. in this step you must also take into account adding images. Graphics and different visual elements that add value to your content. On many occasions. a text can be very interesting. But if it does not have images and the audience only sees an infinity of letters. It will not be read since it will cause boredom in the audience itself. If you add images to your content on the subject to be discussed. Graphics providing data in a visual way.
