The Marketing is an area that is always changing. In view of this, professionals must constantly seek study and learning opportunities to grow in their careers. Sierra Leone Email List In this sense, it is a good idea to know the best options of Marketing and Advertising colleges in Brazil, in order to seek this knowledge.
When we talk about graduation options in our country, we have to understand that there is an incredible variety. This makes this field even more interesting for professionals who are already working and for aspiring professionals, as there are many possibilities to evolve. In addition to courses, there are always materials on the internet and books that can help.
To help you choose the best courses, we’ve made a list of ten highly rated options.
How is the job market
The market for Marketing and Advertising remains heated. Especially when we talk about approaches aimed at the digital universe. Companies are understanding the importance of these actions in order to optimize their sales and ensure sustainability.
In parallel, many managers noticed how important it is to hire people internally. In other words, many have seen more consistent results with professionals overseeing the area and bridging the gap with outsourced agencies. Even so, the agency market remains strong as well. These companies stand out by offering a specialized and more comprehensive service than it would be if the companies did everything themselves.
Therefore, there are many options for the professional who seeks to deepen in this area and solidify a career in Marketing, from novices to already experienced people who want to reach new directions. After all, there are many ramifications. The person can work on several fronts: strategic marketing, operational marketing, Digital Marketing , political marketing, cultural marketing, social marketing, among others. In addition to these more general definitions, there are specific fields within them.
For example, in Digital Marketing, you can work with Content Marketing , SEO , social media , email marketing , branding, among many other options. The professional can specialize in one of them or present a horizontal domain of all these specialties as well. In the digital universe, the greatest demands are linked to technological advancement and digital transformation in the sector. It is increasingly common to use data analysis to optimize campaigns, for example. This generates demand for analytics professionals and an increase in the salaries of these collaborators .
The use of Artificial Intelligence, Big Data, automation software and other modern technologies is also growing. With this, the market gains new possibilities and evolves, with more vacancies and opportunities for newcomers and veterans.
ESPM (private)
The Advertising and Propaganda course at the Escola Superior de Propaganda e Marketing is evaluated with a grade of 3/5 in the MEC. On the other hand, at Folha, it is rated first in the market’s view.
One of the interesting differentials of this offer is the presence of learning paths, which involve an interdisciplinary curriculum to reinforce knowledge. The student has laboratories, workshops, junior agencies and other spaces for experimentation.
Other positive points about ESPM: high employability rate, state-of-the-art infrastructure and teachers with professional expertise in the field. Graduation is divided into eight semesters.
UFRJ (public)
The renowned Federal University of Rio de Janeiro presents a course in Advertising and Propaganda rated List Provider by the MEC . In the Fulham study, it ranks second in teaching quality. It aims to train students with theoretical and methodological knowledge to plan and organize campaigns.
In eight semesters, the student learns to plan practical strategies in the area, as well as supervise productions. In addition, the professional will have a complete view of consumer behavior, research methods, as well as product promotion environments. Some subjects studied are: advertising writing, art direction, marketing, ethics, campaign planning, media and market research and opinion.