When analyzing Google’s vast array of ranking factors , it’s easy to see that most of them point in the same direction: Singapore Email List the user experience.
What is on-page experience
The page experience is a ranking factor that gathers metrics focused on the responsiveness, interactivity, security and speed of websites. Its purpose is to ensure user satisfaction with web pages , regardless of their content.
The update also includes changes to the Top Stories feature on mobile devices, which will no longer have AMP technology as a requirement for site eligibility, and new additions to its set of Digital Marketing platforms .
Why should I care about this new ranking factor
So many changes are capable of making websites gain or lose positions instantly. This is the case with the Mobile First Index and, more recently, the experience on the page.
What changes for the user
Pop-up windows, for example, are one of the most hated features in the history of the Internet although their performance in many strategies divides the opinion of professionals their creator, Ethan Zuckerman , has even publicly apologized for the invention.
But the frustrations a page can provide go far beyond that.
. However, when multiple sites feature material with similar relevance, experience becomes much more important for ranking.
Therefore, we can take as a reference the principles created by Peter Moville, from Semantic Studios ( UX Honeycomb ). According to him, a well-optimized page should be: useful: all information provided must be of some use to the user;
desirable: the site must contain visually appealing elements (such as visual identity, images, sounds and even animations) and that encourage user interaction.
locatable: based on the essence of SEO, the page must be present on search platforms; accessible: the website must be available to all users, regardless of their means of access or conditions of use; valuable: the content must offer information of value to users, something that is really relevant to them;
trustworthy: the page must also have authority on the topic dealt with and present elements that convey trust. These are basic best practices that guide UX work, but they also apply to SEO optimizations. While they are relatively vague, they give us an initial sense of what Google expects from new web pages.
The on-page experience factor is based on the union between the so-called Core Web Vitals , a set of metrics that gather parameters related to speed, interactivity, visual stability and other indicators to estimate the ability of a website to deliver a good experience.
What tools to use to analyze these metrics
Check out the main platforms available to provide your optimization.
It’s strongly recommended that the URL pass the top metrics adopted by Google, but it’s not a good idea that very high scores become an obsession List Provider note that even Google doesn’t get top marks on the service.