The strategy of Tarjeta Naranja to continue consolidating its image among Argentines is brilliant. In this case, in the promotion on social networks of their most widespread product (Plan Z), they invited people to send photographs imitating the protagonist of the Netherlands Phone Number List latest BBDO spot launched by the brand. The result? “Rain” of photos on Facebook.
Buenos Aires, Argentina.- strategy Tarjeta Naranja’s to continue consolidating its image among Argentines is brilliant. In this case, in promoting their most popular product (Plan Z), they invited people to send photographs imitating the protagonist of the latest spot BBDO launched by the brand. The result ? “Rain” of photos on Facebook.
As part of the “Financially incorrect” campaign and under the claim “Change a NO, for a Zí” , Tarjeta Naranja invited its followers on social networks to send photographs emulating the protagonist of its latest (and extravagant) advertising campaign: a man who rides a chulengo (or spit) as if it were a horse.
What did the people do? The expected: they rode, as if they were horses, on their home grills, photographed themselves and posted the images on Facebook. insert This is the spot (“Gallop”) that inspired the followers of the brand (because they are already much more than just customers). The campaign is the creativity of BBDO Argentina.
With more than 6.4 million cards issued in Argentina, Naranja is the main issuer in the country. Much of the success was achieved thanks to the Phone Number List quality and warmth of service, actions that are reflected today on social networks. “Plan Z” is a product that has identified Tarjeta Naranja for more than a decade. It consists of the possibility of deciding the amount of installments at the time of paying the summary and not at the moment the purchase is made.
