5 Reasons Why Acquiring Traffic To Your Blog Is Key To Converting Into Customers
Creating a blog is one of the main strategies to bring more visitors to your website Algeria Email Address.
Blog posts show up in Google searches, strengthen your brand’s authority and engage users, who can become customers.
But visitors only become customers if you know how to capture their interest and convert them into business opportunities. That’s why a lot of people focus on conversions, conversion rate and, of course, conversion rate optimization.
Often, focusing on traffic brings more results than focusing on conversion, you know?
Is it worth focusing on traffic instead of conversions
Traffic or conversion: what should be the focus of your digital marketing strategy? It is clear that companies would like to invest on both fronts, which are essential to get more results on the internet .
However, the general context is one of scarce resources, which call for efforts to be directed towards certain strategies, according to the marketing objectives at the time. In addition, paid media campaigns often ask the advertiser to set a marketing objective, which can also be divided into traffic or conversion.
Therefore, many companies are faced with this question: traffic or conversion? And the answer tends to be: let’s focus on conversion. In HubSpot’s State of Marketing report , you can see that companies are more concerned with generating leads, not traffic:
What are the main reasons to invest in acquiring traffic to your blog
The blog is an important channel for the results of your internet business. Not surprisingly, it is one of the pillars of inbound marketing and content marketing strategies .
A blog works as a repository of brand publications , which helps to show your domain and authority in your market’s topics. If well-optimized with SEO, publications improve the user experience and gain good positions in Google’s search results.
If well produced and aligned with the persona’s doubts , these publications also manage to engage the public, arouse interest and trust in the brand and initiate a relationship with a potential customer. The key here is to capture the interest of visitors to turn them into leads, which represent sales opportunities.
But the blog needs traffic to start giving results ! So let’s now look at the main reasons to invest in traffic acquisition, before focusing on conversions:
Increase the number of website conversions
The first step in generating conversions is having visitors browse your website or blog. These strategies go hand in hand. So this is the main reason to focus on traffic: to increase the number of conversions.
Realize that even if your conversion rate remains the same, the increase in the number of visitors should result in an increase in leads, contacts and sales for your business.
However, it is necessary to be careful not to fall into the trap of thinking that this growth will necessarily be proportional to the traffic. More visitors only mean more conversions if you attract qualified traffic .
In addition, you need to ensure that the strategies for converting visitors into leads and sales work; List Provider otherwise, you will only have visitors who open and close your pages without interacting, without engaging, without leaving a contact.
