If you have opened this article to read, you are probably a marketer or interested in working in the field. Did I get it right? Whatever your case, in this article we’re going to talk about the 23 essential marketing skills for a successful Digital Marketing professional and I hope you can relate to them all!
And if you don’t identify yourself, that’s fine! We’ve separated some tips Central African Republic Email Address which we learned working in Rock Content’s marketing — on how to develop each of these skills and we’ll present them in the topics described below.
Passion for learning
We put this feature first precisely because it is from it that all the others derive: if you want to be a good marketer, you have to love learning. With the speed of changes in Digital Marketing, it is mandatory to always be taking courses, keeping up to date on new market practices, following blogs and reading books yes, printed books are also important!
Marketing changes fast, and the professional who is eager to always learn new things will certainly have better strategies that are more in tune with the changes in the public. If you want to start working in marketing but don’t like to learn, maybe this career isn’t for you.
However, if you want to exercise this skill, put in your routine a little time to read blogs, study and propose goals to do at least one new course every week or at least one a month! With the amount of free material available on the internet, you will never have excuses.
Familiarity with the digital
Marketing is increasingly immersed in digital solutions and to think about strategies in this context, it is necessary for the marketer to be familiarized with the various interactions and possibilities that the internet provides.
As our CMO Diego mentions in this article : “It’s not enough to be a social media user. It is necessary to be, really, a lover of this universe. This means understanding the qualities, the defects and always seeking to establish the best possible relationship.” Start by having a profile on all social networks and always be aware of the news and updates that come up.
Independence and dynamism
Anyone who already works with marketing knows the madness that is often the day-to-day and how important it is for the professional to know how to quickly resolve the crises that occur. Something that helps in making decisions quickly is being independent, knowing how to manage yourself and make decisions on your own.
It’s always important to ask when you don’t know something, and to have a reference from your supervisors, but the more initiative and ability to solve problems on your own (and quickly!), the better you’ll be as a marketer.
Passion for metrics
If your favorite phrase is “I don’t know, I’m from human”, and you want to work in marketing, I have two news: one bad and one good.
The bad thing is that, to be a good marketer, you need to be passionate about numbers , closely monitor the performance of your campaigns and know the results by heart in order to defend your marketing investments.
The good news is: all is not lost! As Liz, our social media manager, tells in this article , a lifetime of humans means nothing if you decide to challenge yourself and overcome the fear of numbers.
Remember that desire to learn from the beginning? It’s time to use it.
Analytical mind
Along with fixing the numbers, it is mandatory to know how to interpret them and think strategically how to improve them.
It’s no use measuring everything possible and not using Analytics results in new insights to improve the company’s results.
Mastery of the main Digital Marketing techniques
There’s no way, to work with Digital Marketing you need to be an expert in one of the main practices or, at least, have the ability to get by in several of them.
After all, being a versatile professional can be a good starting point for a management position in marketing or project manager , and then you will need to articulate several different strategies, thinking about the company’s marketing plan in an interconnected way.
The main expertise we have today in Digital Marketing are:
SEO ;
Content Marketing and blogging ;
Social networks ;
Email Marketing ;
Paid Media ;
Design ;
Web analytics ;
Growth Hacking .
There are also other practices besides these, and new ones appear every day.
To stay up to date, it is important to always be on the lookout, looking for certifications and courses that can help you decipher these tools or, at least, know the basics of them.
Ease of teamwork
As you may have noticed, Digital Marketing is full of challenges and expertise and the marketer needs to know how to work in a team.
A well-crafted marketing strategy needs to be integrated with the sales team and, for this, the professional must communicate very well and collaborate in an environment of exchange and cooperation.
Managing yourself, your superiors and your teammates can be a challenge, but empathy, feedback and clarity are important allies to achieve this feat!
Curiosity
Are you that person who can’t rest until you find the answer to your questions? Who gets up at night to Google a crazy question that popped into his head? Who always asks List Provider Who is always on top of what’s going on and wants to participate in everything?
If your answer was yes to most of the questions, congratulations! Chances are you’re a good marketer.
Curiosity is what makes us want to know about everything that is coming up on the market again, what makes us test it so often without getting tired, and what makes us want to understand our persona more and more.
That is, if you’re not curious, you might find the marketing routine boring or stressful.
