I’ve never been to Disney, but I’ve seen so many images that Cinderella’s Castle is already very clear in my mind: gray bricks, blue roof, lots of windows, doors and towers that seem to touch the sky Argentina Phone Numbers List. But did you know that he is only 57 meters tall? We get the impression that it’s much higher than it really is because Disney used a technique called “forced perspective” to create this illusion. Basically, each floor is smaller than the last Argentina Phone Numbers List and that too includes doors, windows, and even the bricks. Our brain interprets that these elements are farther away than in reality simply because they are smaller than they should be! I think this is amazing. After all, no princess lives there to complain about the very low ceilings. In fact, no one really complains Argentina Phone Numbers List about these architectural disproportions of buildings there. For the park visitor, this is just one of the many “illusions” that helped create the famous “Disney Experience”.
The Content Experience Approach
Let me be straight here: the term Content Experience, Argentina Phone Numbers List or Content Experience, was not created by Rock Content, it was actually used many times in the past, with multiple meanings. But what we haven’t seen is the use of that term on a broader level, as a different approach to marketing. Let’s start with our definition: “A Content Experience is the stream of relevant Argentina Phone Numbers List , rich and carefully crafted content that engages the audience throughout the buying journey and over time.” In other words, when creating your strategy For content you need to think that your audience will interact with you in different ways, through different channels and formats, but that they are all part of the same experience. Argentina Phone Numbers List Marketers need to design this experience so that everything is connected, where we act as a guide along the journey of valuable content for the entire audience, from the perspective of the very person consuming this material. Okay, you might be thinking: this sounds a lot like Content Marketing. And you are right Argentina Phone Numbers List This remains a content-based strategy, with different types of content and tactics.
This may seem a little trivial
But marketing is what we do, experience is what gets to the audience. Argentina Phone Numbers List but it’s not easy to change the way we work, and we marketers have been very focused on tools, technologies and processes. All of these are important, but they are just a means to an end: providing a great experience, and thus the results will follow. Here’s an example: Google Search Console now has a report called “Core Web Vitals” that takes into account three metrics: LCP, Argentina Phone Numbers List FID, and CLS — all related to page load speed and its suitability for different devices. After the release of this new report, thousands of professionals in the field were obsessed with improving each of these metrics. Blog posts, videos and every possible type of content were created on the topic. And millions of people enjoy this experience every year (well, maybe 2020 will be an exception). In marketing, every time we interact with a piece of content, we are Argentina Phone Numbers List also living an experience: the satisfaction of learning something new, the comfort of being well informed about a decision, and so on. And just as there are thousands of people working backstage at a Disney park, a good marketing strategy is invisible to the audience. Nobody wants to know if a video they’re watching is funnel-top content that has views total as the top KPI. It’s like they say: Nobody likes to know they’re being sold.
