Therefore, When you say “i’m hungry”. “i want to sleep”. “i need to drink water”. You are experiencing the needs of the base of the pyramid. These are basic and. Almost all. Essential for your survival .
Why are they the first? In order for you to have enough strength and energy to get through the next levels. You need to be in a good physical and mental state. The next level is only reached if you cover the basic needs.
All people want to feel that they are safe and that order prevails around them . Some needs that we can list at this level are:
the needs of the second degree arise when individuals begin to develop as human beings and enter social nuclei.
Relevant information to know about the safety step
we can say that some of the needs are closely related to the expectations that a person has about the ideal conditions of life. In other words, They are like mental triggers that reinforce the security that you have to live with dignity.
Needs such as stable income and adequate housing are paramount in everyday life. When something that is very relevant to the person is not addressed. Therefore, The feeling of insecurity causes anguish and fear.
Social needs
When you already have the aspects that contribute to security. The need known as “social” or “affiliation” arises. Maslow ‘s theory says that they are less important than those of the second degree. So why come first?
Once personal needs are met. It is normal to want to experience affective bonds . The first ones that appear in life are with the family and then we seek to be part of a group of equals. Whether in society. Friends or a specific region.
The third step includes the desire for affection. Reciprocated love. And sexual intimacy. The fact that these human needs are not met has consequences. Such as frustration and psychological suffering .
4. Needs for esteem or recognition
people want to feel respected. In other words, Useful and maybe Hungary Phone Number even admired. These needs are located on the fourth rung of maslow’s hierarchy of needs . In it. Not only self-worth is applied. But also the value that others give us.
The theory shows that much of the concept we form of ourselves depends on how others treat us. Feeling respected greatly increases confidence and security.
What happens if esteem needs are not met? People believe they are worthless and see themselves as inferior. In addition. They feel helpless and weak.
How are recognition needs divided?
Maslow divided them into two categories. They are:
inferiors : respect that comes from others. Popularity or fame. Status. Glory. Dignity and reputation.
Superiors : self-confidence. Self-recognition. Achievement. Competence. Independence and freedom.
It is important that you remember that your value as a person does not depend on others. You must make an effort to strengthen your self-esteem .
Self-actualization needs
We have reached the last step of the pyramid. And what do you find in it? Once you get past the previous sections. People want to feel complete . Self-actualization is this theory’s link with a more difficult definition. Why?
Not all people experience it in the same way. Maybe some want to focus on the ethical. Professional. Personal. Moral or spiritual aspect . In other words, These needs are covered following their own parameters.
When you satisfy them. You feel like you’ve reached personal success . The highest end of a pyramid.
Maslow’s needs pyramid and consumer psychology
taking this pyramid into account. Entrepreneurs can determine what the needs of their different consumers are and how to adequately meet them.
People looking to meet the basic need for hydration turn to brands that sell refreshing drinks. On the other hand. Those who want recognition. Buy cars from luxury brands . Such as bmw. Or iphone cell phones.
How to apply maslow’s pyramid in today’s marketing?
Keeping this theory in mind will be very helpful when creating your business strategy. Those who want to apply the pyramid in their marketing. In other words, Do well to follow the following tips:
1. Analyze your business’s product and/or service
what are you selling meets what kind of need? If you offer clothes. You are not only applying for the first rung (protecting yourself from the cold is a physiological necessity). But also contributing to recognition. As it can be a fashionable outfit. For example.
Therefore, If your business is technology. That is. If you have technological devices. Which steps can you conquer? The security of staying connected and recognition. Especially if they are newer versions.
Also. Focus on a need that your product or service contributes the most . Therefore, Going back to the technology business example. In other words, Better focus on the recognition that having a state-of-the-art cell phone brings.
