Everyone is talking about it, everyone claims to know it, but what is ChatGPT really?
If you open a conversation with the tool, it defines itself as:
“A language model developed by OpenAI. It uses a neural network architecture known as a Transformer to generate text responses based on a given context. It is trained on a large text dataset and is commonly used for tasks such as text generation, machine translation, and dialogue.”
That is, an artificial intelligence trained to hold a conversation with anyone, write texts and even give advice . Something like the chats you find in many customer service departments, but at an infinitely higher level. To the point that it is difficult to differentiate whether a person or a machine is responding to you.
Just ask her and she will answer anything you ask her in a natural way and with very accurate information.
Attention students! You have a very powerful tool to support your writing so much so that many say it could destroy Google.
How does it work?
Artificial intelligence is trained using text, questions are asked and information is added to it, so that the system is “trained” through corrections over time to automatically perform the task for which it was designed.
All contact information is centralized in one location using a phone number database, making it easier for users to access and administer. By doing updated 2024 mobile phone number data away with the need to look up contact information across several sources, this organization saves time and lowers the possibility of mistakes.
Who is behind ChatGPT?
OpenAI was founded in 2015 as a non-profit laboratory focused on the study of Artificial Intelligence, funded by large fortunes and technology companies, such as Elon Musk or Sam Altman.
Since 2019, it has been a for-profit trading company, has received support from Microsoft (which arrived with 1 billion dollars under its arm) and has not stopped growing. In 2022, it rose to fame thanks to the famous Dall-E image generator, the Whisper audio-based text generator and the Chat GPT conversation tool. Although they can be used for free at the moment, ChatGPT has already launched a paid version, with added services (such as preferential access).
How can ChatGPT help me?
The first thing you have to do is go to their website and create an account, it’s free (at least for now).
In the bar that appears at the bottom, you will simply have to write the question and voila! the artificial intelligence will start working.
ChatGPT is capable of creating an essay on a specific topic , making translations , generating summaries and giving us complete and accurate answers to the questions we are asking.
Ask her questions in different ways to experiment with her and see how she works. The way you ask questions is often the key to getting surprising results.
And remember, don’t include any personal information as everything you type will be recorded for further training of the AI.
ChatGPT in marketing agencies
Marketing companies can use ChatGPT for a variety of natural language-related tasks. Here are some of the uses it has been put to in the industry.
- Automatic content generation such as product titles and descriptions, content strategy ideas generation, social media posts…
- Sentiment analysis analyzes customer opinions on social media and in website comments, allowing companies to better understand what customers think about their brand.
- Automation of customer service with automated dialogue , through the creation of chatbots that interact with customers and provide them with information about the company’s products or services.
- Summaries of customer survey and interview results enable companies to better understand customer needs and desires.
In short, this tool can improve customer experience by offering content tailored and personalized to their needs, while saving marketers time on analysis.
Recommendations for using ChatGPT
You’re probably dying to try out all the alternatives the tool offers (if you haven’t already). But before you get started, we recommend you take a look at the following recommendations:
- Be careful what you share , remember to always comply with the European Data Protection Law (GDPR). Never offer personal information.
- Some data may not be up to date . For example, the current version of ChatGPT (13) has data up to September 2021.
- Remember to contrast the information , always keep your perspective and apply a critical vision, since sometimes the information or texts generated by AI can be erroneous or biased.
We have to confess that we are already hooked on ChatGPT, as we believe that it can be a super useful and valuable tool for those looking for information, and it can be very helpful when creating content, but as with any product made by for-profit companies, it is important to use it responsibly to ensure the best results.
How does AI influence marketing?
At this point, we believe it is interesting to reflect more broadly on Artificial Intelligence in our field, since it has had a great impact on marketing for years.
AI capabilities within marketing agencies
Data analysis
It allows companies to analyze large amounts of data, such as from social networks and surveys, thus identifying patterns and trends.
Predictive analytics that allow us to anticipate ee leads user needs and offer them the product or service content they need even before they are looking for it.
This data is really important for a company as it helps to understand customers, thus improving the effectiveness of marketing strategies and campaigns.
Audience segmentation
Through machine learning and AI, companies like Meta and Google enable audience segmentation in a more precise and efficient way, allowing relevant ads to be shown to potential customers who are most likely to become clients.
Campaign automation
Automate repetitive tasks like performance tracking, bid optimization, and audience segmentation, saving you time and effort.
Content generation and personalization
Personalizing content on social media, emails, and offers. Presented to customers based on their purchase history, searches, and preferences. Helps companies increase the effectiveness of their campaigns and improve customer experience.
Customer relations
Chatbots like TALK , which can be implemented on websites. Allow for personalized, real-time interaction with customers and potential phone number data customers. Allow companies to offer a more efficient service and a unique and positive user experience.
In short, Artificial Intelligence allows companies to automate various tasks, thus saving time and resources . Another advantage is that it allows us to improve the efficiency of the marketing. Strategy since we can make decisions based on data, which we can acquire more quickly.
What do you think? We’d love to hear about your experience with AI. We look forward to hearing from you!
