Before launching advertising campaigns, it is necessary to study the current market situation: find out how much promotion will cost on average, on which platforms it is more profitable, in which regions and topics the prices are the highest and lowest. This is an important stage of media We show promising sites planning. It allows you to understand what budget will be needed to achieve the desired results: leads, applications, conversions.
Click.ru has a service called “Pulse click.ru” , which helps marketers prepare for the launch of advertising. Let’s use this tool to make a cut by important metrics: CPC, CTR and CPM. They all affect the calculation of the budget, so it will be useful to see how they change depending on the platform, region, and subject matter.
In this study, we took data from October 1, 2023 to October 31, 2024 and looked at it from all angles.
Why we conducted the research We show promising sites
Why is it worth reading this article? We have 5 arguments.
- We do the work for the experts. Market research is a time-consuming task. Instead, you can scroll through an article with ready-made sections for the last year.
- We help to draw conclusions by regions, topics. You can open the necessary chapter of the study and view the data.
- We show promising sites. Budget savings are an important task. In the study, we will highlight sites that help optimize advertising costs.
- We analyze data from 3 sides. We looked at the indicators on average for 13 months, as well as at the beginning and end of the selected period. This approach allows us to see how the leaders in niches changed, what happened with prices and how the average data correlates with the sections for specific days.
- We demonstrate a tool for quick analytics. “Pulse click.ru” saves time and shows sections on almost any important indicators for any period: from 1 day to several years.
Tracking metrics: how Pulse click.ru helps We show promising sites
“Pulse click.ru” is a tool for marketers that allows you to create reports on the market for a selected period. In “Pulse” there is no content closed behind a paywall, as, for example, in Similarweb or other statistical services. To get all the available information, just register in the click.ru ecosystem . What can you learn from the “Pulse” data?
- CPM — cost per 1000 impressions.
- CPC — cost per click.
- CPA — cost of acquisition.
- CTR is the clickability of ads.
- CR — conversion rate.
- Average bill – how much on average companies spend on advertising.
- Auto Strategies – What percentage of advertisers use auto strategies.
- Counters – what percentage of campaigns in Yandex Direct have counters linked to them.
- Retargeting — the percentage of advertising campaigns in Yandex.Direct that use retargeting.
- Key goals – what percentage of campaigns in Yandex.Direct have key goals specified.
All these indicators can be filtered by different parameters. For example, by region, advertising systems, topics. “Pulse” provides information from Direct, VK Advertising, the old VKontakte account, Avito, Telegram Ads, myTarget. Moreover, for Direct there are general papua new guinea business email list statistics, as well as separate ones for Search and Networks. The same situation with Telegram Ads, where in addition to general information, you can see data separately for targeting users and channels.
What do the statistics look like in “Pulse click.ru” for the period from October 1, 2023 to October 31, 2024
The tool can be integrated into your website to study indicators without going to third-party resources and to demonstrate them to visitors.
What is the click.ru ecosystem: what does it give to advertising specialists We show promising sites
The ecosystem allows you to solve a whole range of promotion tasks. In one personal account, you can combine campaigns on all the most popular sites and many buy telemarketing service lesser-known ones. Together with Direct and VK Advertising, you can launch advertising in Google Ads (yes, the service is available from click.ru), Yandex Business, Promo Pages, 2GIS, SberAds, etc. Let’s go over the main advantages of the ecosystem.
Marketing automation tools
With the help of professional tools, you can collect semantics, clean it and divide it into clusters, parse communities and VK users, generate ads, automate media planning, protect campaigns from click fraud. In total, click.ru has more than 20 tools.
Creative generator based on different neural networks
AI Banner is a tool that will make a picture not only asia email list from a text description, but also from a link to a target page. This is the first generator in Russia in which you can select a part of the image and specify what it should be replaced with – in a few seconds the neural network will fulfill your request. And so you can change the original picture an unlimited number of times.
