Unlike the timeline that smartwatch maker Pebble introduces on the Pebble Time, there is no place on the Apple Watch where you can see what is important at any time of day. However, the Watch also offers a wonderful opportunity to immediately make the most important information clear: the Glance. That is what Apple calls the separate screen of the app that you see when you turn your wrist towards your face. For example, if you are running with a fitness app and you turn the Watch towards you, the Glance will immediately show you how fast you are running. The Glance is a separate part of an app and positions itself between a push message and the app.People all over the tools and technologies for e-commerce personalization world are connected through social networks and communities. The combination of real-time and social platforms delivers information faster than ever. In this article, I will tell you about the importance of real-time social media marketing.
What exactly is real-time social media marketing?
Real-time social media marketing is the execution on social platforms of a well-thought-out and strategic plan, which is sp what kind of gifts can i buy on this special dayecifically designed to communicate with the consumer at any time of the day about relevant topics. You link a current event to your message. This form of marketing has a short time frame and requires a considerable amount of creativity. A current news item is only ‘popular’ for a short time.
Real-time social media marketing is already a great success in America, in the Netherlands it is still in the making. Angela Snijders , social media advisor at KPN, mentions Hema for example, which uses real-time social media marketing by linking their product to current events. Other Dutch companies that stand out are marketing list the World Wildlife Fund , KLM and MINI .
Creating relevant engagement
It is about having a conversation at exactly the right time about exactly the right subject. Only then will you create relevant engagement. The consumer is then involved in a subject that really interests him or her. If you want to test the engagement on your Facebook page, you can use Fanrise , for example . Fanrise registers every interaction that a visitor has with the messages on your page.
Choose the right hooks
To create engagement, you need to hook into a topic that is relevant. There are different forms:
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