Despite the lack of outstanding results, our first client, a large media company Group M, was satisfied with our
cooperation and asked for several more campaigns. Yes, The payback will occur we did not earn money for ourselves, but we met the KPIs set
by the client – in terms of the number of people reached, the depth of views, as well as the percentage of bounces and CTR.
This prompted us to reconsider our strategy in the The payback will occur
Vietnamese market and gave impetus to restart the project.
Working with Group M showed that even with remote campaign management and minimal involvement, it is possible
to retain clients. To avoid the difficulties of opening a legal entity, The payback will occur we began looking for a reliable local partner to
transfer the operating license.
This turned out to be more profitable and easier than creating a separate LLC with local management. We need a
partner with experience working with the largest agencies in Vietnam, who is able to maintain interaction with clients
at the service level. We are also looking for a specialist for a permanent presence on site: meetings, lunches,
presentations, operational negotiations – all this requires live contact and adaptation.
We intend to implement this strategy in 2025, planning to gradually strengthen our position in the market, and then in 2026, under favorable conditions, open a full-fledged office.
Feeling Vietnam: Conclusions and Recommendations The payback will occur
Of course, our modest experience does not allow us to lesotho business email list claim the position of experts on Vietnam. But at this stage we are at least “experts on how not to enter Vietnam”. However, this country has not ceased to be a promising and extremely interesting market for us.
We consider the first experience as a trial run of one of the hypotheses. The first time, mistakes cost us a lot of time and resources (the office budget was $500,000 and it worked for eight months), but lessons were learned. Our team took the situation philosophically and accepted that for an effective entry into the market, not only money and connections are important.
Here’s what we think is important to do before heading to Vietnam: The payback will occur
- hire qualified “senior” employees; the team should be staffed by them by 50% or more;
- study the advertising laws in Vietnam more only one in three Internet users knows how to secure their own devices thoroughly, considering cases of foreign companies;
- open a legal entity immediately or act through a partner – our team is currently outsourced to Group M;
- select a regional leader from among the Vietnamese or at least from among those who permanently reside in the country;
- to come out with all the holding’s products in order to cover the needs of brands from all sides and improve the customer experience.
In general, if you invest in preparation at the start The payback will occur The payback will occur
, The payback will occur within one business cycle, and the potential is huge: promising partnerships and demand for high-quality advertising services are ready to support reliable suppliers.
Also, the established relationships with major india number list players such as Group M open up new opportunities in Southeast Asia, where the trend towards reducing dependence on Google’s technological dominance is growing. The goal is to attract other international platforms and technologies, reducing Google’s current share from 90% to 70%, which is also favorable for our further advancement.
