That want to be competitive in their reference market, offers its customers important innovations and increasingly modern services. This company – which also markets and sells truck spare parts directly on the web – has recently presented some new products and some new and interesting services.
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RUDForce like all large companies
But let’s proceed in order and first talk about one of the central elements for all customers: batteries for heavy vehicles. This product has always been one of the elements of the company’s core business and one of the best-selling products ever.
Now, a new service rrudforce: many new
Has been added to the usual quality, allowing you to find out with just a few clicks and through a nice and intuitive interface which battery is best suited rrudforce: many new to your needs. All you need to do is provide some simple information to the system to have the answer ready, without having to go through exhausting searches for information.
But, in addition to this new section reserved for batteries
A new page has also been opened, entirely dedicated to another essential element for those who travel with a truck: brake pads. This is a central element for driving safety and comfort. They must guarantee silent, certain, rapid, effective braking. pads, certified according to the most stringent regulations, guarantee all this, in addition to an unbeatable price, discounted by 52%, and the peace of mind of a guarantee that covers the purchase for a full two years. Not bad, really.
Finally, many new products on sale on
The website of this company, in a new special section dedicated to cleaning and maintenance of the truck. It will be possible to find and purchase rrudforce: many new online with ease everything, absolutely everything, that is needed to ensure that the truck is not only safe, but also beautiful and shiny.
A strategy based on edutainment with a video telestration promoted through a media mix that includes Video Seeding, Display Advertising, Search Engine Marketing, Facebook and Youtube campaign.
Milan, 07/22/2015 — Rehau, a leading company in the development of polymeric material solutions for Construction, Automotive and Industry, has chosen E3, a company controlled by the DigiTouch Group – listed on the AIM Market since March 16, 2015 – and Pencil Comunicazione Integrata as partners for the communication project for the Windows Solutions division, aimed at increasing awareness of the values of Made in Italy, quality, design and innovation, in the production of windows and doors.
The aim ship with spediRete.it: calculate and order shipments and request a quote of the campaign is to inform the end consumer of the difference between a low cost/standard purchase and a Made in Italy purchase, with the actual differences in terms of quality, reliability and service, making those who buy aware of what they are buying.
The project “Finestre italiane. Finestre fatte bene” materialized in the production and promotion of a video telestration that links to a rrudforce: many new website created specifically for the initiative. Pencil, Paolo Galli’s agency that has been managing Rehau Italia’s media relations and advertising for over 10 years, collaborated with visualizer Sabrina Stefanini and producer Giorgio Campioni to create the video.
The strategy, based on edutainment
Makes telestration the means to inform the end user in an original and creative way about the features of Italian windows and doors produced with Rehau profiles. The video shows, step by step, the advantages of choosing Made in Italy windows, using characters and captivating cartoon-style situations that make the use of the content smooth and fun.
The telestration links to a dedicated landing page, where the user can find a series of useful contents, including the list of the closest producers and distributors of “Finestre Italiane. Finestre fatte bene.” and testimonials from those who make them.
The advertising strategy developed by E3 (acronym chosen directly by the client) activated in the summer months with the last flight scheduled for September, uses a complex media mix that includes Video Seeding, Display Advertising, Search Engine Marketing, Facebook and Youtube campaigns.
A fundamental lever of E3’s Media strategy is Video Seeding
which involves the promotion of the video with viralization activities on vertical sites and blogs related to the product theme, while encouraging sharing on social networks, for which E3 has availed itself of the support of Teads.
About E3
E3 is a one-stop interactive rrudforce: many new agency with a digital DNA. In July 2015, E3 became part of the DigiTouch Group, one of the main independent players in Italy active in digital marketing, as well as a company listed on the AIM Italia Market.
For 15 years, it has been exploring the new frontiers of Brand Communication
describing this universe with the language of the digital era. For this reason, it is able to offer in-depth experience and elaborate strategic capabilities. Because aero leads ideas lose value if you are not able to develop them.
For E3, technology is not a limit. It is a precious resource that, together with knowledge of the digital environment, makes projects creatively impactful, incisive and effective.
In 2012, the agency obtained the Facebook Preferred Marketing Developer certification. E3 is also a certified Google Partner and IAB member.
About Pencil
Pencil is a public relations and events agency rrudforce: many new founded in 2011 from the experience of Paolo Galli, a professional journalist since 1976, former special correspondent for Il Giornale di Montanelli and founder of Atlantis, a historic acronym of the 90s in the world of communication.
Pride and passion for their work, creativity and proactivity towards the client are the values of his team. Those who work at Pencil think with their heart but write with their head. In fact, there can be no elegance of words without having conceived and developed a thought. There can be no clarity of thought without clarity of words.
About the DigiTouch Group
Listed on the AIM Italia market since March 16, 2015, the DigiTouch Group is one of the main independent players in Italy active in digital marketing. Founded in 2007, the DigiTouch Group is today the head of three agencies (DigiTouch, Performedia and E3), the mobile solution provider DigiMob, the mobile DMP Audiens and the vertical finance MutuiPerLaCasa.com. Founded and managed by pioneers of the European web and mobile market, already protagonists of well-known successful initiatives such as Buongiorno, Glamoo, OneBip and NeoNetwork, the DigiTouch Group has almost 100 employees. www.gruppodigitouch.it
