The training is based on practical tasks, divided into three main stages of increasing complexity. Students begin with
work on news hooks, move on to developing PR projects and complete the training by creating full-fledged PR
strategies. All tasks are based on real briefs from existing companies, which allows you to create a relevant portfolio.
Throughout the training, students are accompanied by Profession PR Manager in experienced expert curators with at least 5 years of experience,
who check their work and conduct workshops. Upon completion of the course, graduates receive a certificate of the
established form, and HR consultants help with employment, including resume writing and interview preparation.
The program takes into account the modern requirements of the labor market, where beginning PR managers can count on a starting salary of about 60,000 rubles, and specialists with three years of experience – up to 150,000 rubles.
4. “Organization of PR activities of a company” from the Russian School of Management Profession PR Manager in
https://uprav.ru/marketing/organizatsiya-pr-deyatelnosti-kompanii-sdo/
The course “Organization of PR activities of the company” is a training program aimed at developing key skills in the
field of public relations and communications. The main focus is on practical aspects, which allows participants to
immediately apply the acquired knowledge in their professional activities. The program is built in the format of 70%
practice and 30% theory, which makes the training as applied as possible.
During the course, students will study the basics of Profession PR Manager in
PR activities, including the development of effective communication strategies, brand positioning and management of
its values. Participants will learn to apply modern tools and methods to create a positive image of the company,
develop content for various media formats (including social networks) and work with journalists, bloggers and opinion
leaders. Particular attention is paid to the analysis of the effectiveness of PR activities and their impact on the
reputation and sales of the company.
5. “PR Director” from the Russian School of Management Profession PR Manager in
https://uprav.ru/marketing/pr-direktor-sdo/
The PR Director course is a comprehensive training aimed at developing professional skills in PR, marketing and communications. The course program covers a wide range of topics that will help students become experts in creating and implementing effective communication strategies.
During the course, students will study the basics of building a communications strategy, learn to manage a company
brand and a personal brand, and analyze the influence of PR on sales and the HR brand. Particular attention is paid to
special PR events: from press conferences and exhibitions solomon islands business email list to online events and flash mobs. Students will master
modern methods of working with new media, including convergent journalism, content marketing, and information
flow management. The course also covers messenger marketing (WhatsApp, Telegram), promotion in social networks
(for example, VKontakte), internal corporate communications, and crisis PR.
The practical part of the program includes training in creating chatbots
without programming, developing autofunnels and analyzing their effectiveness. Additionally, a mini-course on design thinking is offered, which will help apply creative approaches in business.
The course combines 70% practice and 30% theory, when the “I” gets lost on the internet which ensures deep immersion in the material. The teachers are current specialists from leading companies and share relevant knowledge and cases from real practice. Upon completion of the training, students receive a state-recognized certificate of advanced training, as well as skills that can be immediately applied in practice for career growth or improving business efficiency.
6. “The Profession of PR Manager in Fashion” from Fashion Factory School
https://fashionfactoryschool.com/fashionpr
The course “Profession PR Manager in Fashion” from Fashion Factory School offers comprehensive training in brand reputation management skills in the fashion industry. asia email list The program is designed for 2.5 months and includes online lectures with the possibility of in-person participation in Moscow. Students will study key aspects of the PR manager’s work: developing PR strategies, interacting with the media and influencers, organizing events, writing press releases and managing the brand community. Particular attention is paid to anti-crisis and international PR, as well as the use of neural networks.
