Rianne van Ommeren , responsible for social mia activities in the Netherlands. About the strategy, the daily practice and the results so far.
Living, bathing & sleeping
JYSK stores sell everything for living, bathing and sleeping. The company was found 36 years ago in Denmark the secret of small brands to increasing their reachand now has 2,200 stores in 37 countries. Just like founder Lars Larsen himself, modesty, reliability and honesty are high on the list of priorities for the store chain. This is also express in the slogan ‘always a good offer’. Lars is still the owner of the chain today, which is growing by around 8 stores per year in the Netherlands. The 79th Dutch store will open in Alkmaar at the end of April.
Web shops
In 2010, JYSK open its first webshop in Denmark. In the same year, webshops were also the third opportunity they saw was open in Swen and the Netherlands. There are now webshops active in 10 countries, which are manag in the country itself by a digital coordinator . In these same 10 countries, an active social mia policy was start in 2014. The policy is implement by a social mia coordinator per country, manag by a social mia manager in Denmark.Increase brand awareness
Social mia strategy: 3 objectives
JYSK’s social mia strategy has three objectives: increasing brand awareness of JYSK in the Netherlands, marketing list increasing online sales via the webshop and providing customer service.
To start with the most important: brand awareness is important for JYSK. It still happens regularly that a consumer is not aware that there are 78 stores in the Netherlands in addition to the webshop. To increase brand awareness, JYSK uses four social mia: Facebook, Twitter, Instagram and Pinterest. On these channels, promotions are announc, but you can also find competitions and many photos of products.
