Are you experiencing a drop in revenue in the fall as customers move their appointments closer to Christmas? Are you losing orders due to the coronavirus pandemic? You’re not alone. Many salons are struggling to get at least some customers.
Can Black Friday help your beauty salon?
Love it or hate it, Black Friday is a powerful marketing tool. But only if you use it right. And that’s the trick.
It’s tempting to rush customers with quick discount offers, but is it the right move? Especially now, when Covid-19 and its spread buy phone number list are making business complicated and unpredictable.
Yes and no. Let’s take a closer look.
Your clients want to spend
Competition is often higher during Black Friday sales, but many customers are more willing to buy hair or other products during this period.
According to a 2018 survey published by Black Friday.Global , up to 94% of Slovaks know what Black Friday is and on average spend more than €200 during these sales. The data also showed an increase in sales of up to 666% compared to a regular day.
Read 8 ways your beauty salon can benefit from this phenomenon:
1. Get rid of old stock
We all have some unnecessary or outdated things lurking in the corners. Yes, it’s true. Let’s face it. They just take up space, collect dust, and serve no purpose.
Pull out your unused curling irons and blow dryers and sell them during Black Friday week. According to research, electronics are the 3rd most purchased product category during this period. Cosmetics are a close second, in 4th place. Don’t be afraid to start selling early.
Another option for getting rid of things is cosmetic products that have been sitting on your shelf for a long time and their expiration date is inevitably approaching. Sort such products and promote their sales during this period.
PRO TIP: Don’t forget to list both the this colt’s dam is our 16H russian crabbet discounted and original prices. Black Friday is the time when discounts are expected and work great. People are literally looking for the next discount they can find – so offer them something. Plus, imagine how much space you’ll gain by getting rid of all that junk.
2. Don’t cut prices. Add value to your offer
Regular customers are willing to pay for your services, so why skimp on profit by lowering those prices?
Plus, once you lower your prices, your customers will feel dissatisfied when they return to normal. So instead of making them happy, they’ll just get angry after the November sales are over.
There’s really no need to lower your prices to get customers. Especially not in these tough times. The secret to getting regular customers is:
Show them gratitude for their loyalty with a value-added offer.
How to add value without lowering prices? For example, try:
- free file with every pedicure,
- add a nourishing mask to each b2c fax coloring,
- Get a luxurious treatment instead of a regular one.
In short, add a free service/thing that won’t cost you much but will convince loyal, regular customers to make an earlier appointment, or even an additional appointment.
