A nice example of a good way of hooking into a national news item is the post by Randstad. By playing into this news item, the company reminds the reader what Randstad does exactly. This post was created after Sven Kramer’s wrong skating rink change.
KLM
Hooking into certain bystanders
Some trending topics have few victims. Bystanders, on the other hand, are plentiful. These bystanders sometimes say understanding the importance of a blog for your brandthings about people who are then hurt. As an organization, you can choose to respond to this. KLM did this, for example, after the Netherlands won against Mexico. However, people who responded on social media wondered whether KLM did not go too far this time.
Hooking into events & television programs
This way of hooking in gives organizations the most engagement. During events or television programs, groups are created on Twitter that actively tweet about what is happening there. Television programs that use this are, for example, The Voice Of Holland and de Wereld Draait Door .
Hooking into holidays
Of course, as an organization you can respond to holidays by sending a card, but don’t forget social media. It is important that you connect the content to your brand, so that you create a connection. A nice example around Easter is the post from computer manufacturer Dell . By incorporating their services into the message, it becomes relevant.
What can you do with it?
The Glances offer a great opportunity to expand the Watch app and make it more useful with relevant and fun information. marketing list The weather app could read your location via GPS (via the iPhone) and determine that it will rain for three more minutes in that location. A book app could indicate how many pages thursday with the hashtag #marketeros this chapter still covers. But Instagram? That’s where things get more complicated.
