has arrived and radically changed the business model established until now in the sunglasses market in Spain and around the world, led by large firms, which have a long history and boast a stratospheric advertising budget.
Hawkers case, paving the way for success
Hawkers has changed the market model that has prevailed until now in the sunglasses sector, dominated by large brands:
Calvin Klein, Pepe Jeans..
But they have Growth Hacking achieved much more
such as changing the rules of the game to launch a new business based on a known product, they have modified the variables of design, distribution, price and promotion .
In terms of design, they’v In the distributi is the future for a large number of production sectors, such as the sunglasses industry.
The price variable is where they
have differentiated themselves most from their competitors, managing to sell most of their glasses for 20 or 30 euros, encouraging rotations, customizing your landing pageschanging the business model that companies competing in their market had until now. With this, they have managed to get their customers not only to buy one pair of glasses, but, since they are cheaper, they also buy several depending on the new products or promotions they run.
In the promotion variable , they have used growth hacking with extreme intelligence , becoming specialists in finding loopholes in digital media to promote themselves and sell at a low cost.
Thanks to Facebook A Topics , and the Kickstarter crowdfunding campaign, they’ve gained visibility and are starting to get noticed ukraine business directory by mainstream media outlets.
On Black Friday they have also used the social network Twitter and have rented the Trending Topic #BlackFriday , to generate there is some truth in the well-knowngreater visibility and movement around the Hawkers brand , knowing perfectly well that this is one of the days where most purchases take place, the price they have had to pay to be TT has surely been profitable for them by having achieved high sales, thanks to the promotions and the improvement in the brand image.
