Direct, targeted information

It is not without reason that these are design dilemmas. It is the first time that you are pushing a website, app or other service to such a small screen with a completely new user approach. What works and what does not work on the Apple Watch will be discovered by app developers and app users in the using analytics to measure and improve content performance coming months and perhaps years.

 

“We have rules, of course, but in the end it’s all about feeling. The wow factor is important. I have to find it interesting myself or I have to know that the people around me would find it interesting. That it’s a subject that would interest my sales department, for example, even if it’s not something I’m very involved with myself.”

“We are continuously building new things”

Behind the scenes, The Next Web is also strongly focused on technology. Within the company, there is a continuous drive marketing list   to innovate, improve technically and keep asking questions. Why, for example, does an online story always look the same all over the world (title, 500 words)? How could it be different? How can we serve readers on the iPad or Apple Watch? It is not without reason that TNW employs several full-time designers and developers who are constantly working with this technology.

“We are constantly building new

A things and are always busy with technology. Just like our readers. They find a subject more and more interesting. In  we’ll see if it ultimately works for themthe past, we wrote for the geek, the investor, the online entrepreneur and the occasional online marketer. Now we also write for the marketing manager of the NS and for the road paver. Because they are also busy with technology on a daily basis.”

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