Currently, most people are able to recognize what a Community Manager is, however, few know how complex it is and how difficult it is to keep a brand current, through Social Media. In this article we will demolish myths about this momentous role, so undervalued by some.
History tells us that this profession started as the Buy Uganda Consumer People Phone List character who answered the queries on the companies’ Web pages. Before 1996 his work was basically the answer to doubts, the invisible face of the company, in the “Contact us” section. Already in the second half of the nineties, the use of the Internet began to spread, the beginning of social networks , search engines and easy-to-reach Web pages.
The exponential growth of social networks made companies enter that world to obtain more diffusion and arrival of people. For this they needed a person to play the role of “connector” between a large company and a common citizen. Thanks to that need, what we know today as Community Manager was born.
A common mistake made by people is to think that the role of the CM is basically to “play” on the Internet and interact with the public . What they do not always know is that the knowledge behind and the emphasis that one gives in each publication, article or statement, has a commercial and strategic purpose, which are part of a general plan marketing . In addition, there is a whole work behind that implies a previous study and during the communicational process, of various measurements (audience, reach, engagement , etc …)
For some, the question of the title – A CM is made or born? – can be somewhat superb, considering that the role has just acquired a professional rank. However, such questioning is essential to determine the profile of a Community Manager . For the position, it is necessary to be creative, informed, have knowledge about the field in which you are practicing and know how to publish certain information so that you get a certain reaction in the reader as a result. So we talk about criteria, something that is difficult to learn if you have not had it forever. The phrase “anyone can be CM” is false .
And while it is true, most of the Phone Number List characteristics that are needed to be a good professional can be developed, when there is no initiative, there is no formula to become creative, unfortunately. There are methods and studies to enhance it, however, it is necessary to have some raw material. If you consider yourself proactive, informed and creative, with study, desire and discipline, you will become a good Community Manager.
