An example of the latter is the sleeping category, one of the most important in the Netherlands. “In addition to offering good deals, we also want to show that JYSK is an expert in the field of sleeping,” says Rianne. “Our employees are trained to provide the customer with good advice and the complete sleeping range is available in all stores. Unfortunately, we have limited space in the store and it is not possible to show a fully furnished bedroom. That is why we place our environmental photos of beautifully decorated bedrooms on social media, with which we inspire our customers and show what you can create with JYSK furniture. Ultimately, we want the customer to think of JYSK first when they need a new bed, mattress or duvet.”
Jysk sleep week
Increase webshop turnover
Another objective is to increase the turnover of the webshop. Social media are ideally suited to generate traffic and attract the specific benefits of email marketing visitors to your website. There is a concrete turnover objective linked to conversion from social media, which is measured with various KPIs.
An example of a campaign to increase the number of visitors to the website is during the sleep week. During the sleep week, all kinds of offers are shared. The campaign on social media aims to attract visitors to the website. For example, the post below aimed to show fans that JYSK is a specialist in the field of marketing list sleep. The message was clicked on a lot: it resulted in ten times more sessions on theApple Watch brings
website from this link than the average link
The Apple Watch is among us. And with it, app developers have a challenging new platform. Because while mobile there is some truth in the well-knownscreens have only become larger in recent years, it is now important to design for wrist size. At the same time, the closer: the device is even more intimate than the smartphone in your pocket. What should you take into account when developing apps for the Apple Watch? Three design dilemmas.
