In this article, I will draw on my multidisciplinary experience to explain why graphic designers and illustrators are often confused with each other and how they differ An illustrator and a graphic from each other.
First, let’s look at the definitions. I suggest the following interpretation: An illustrator and a graphic
- An illustrator is a specialist who solves a graphic problem set before him by processing text information into an image (for example, illustrating a book, drawing a sticker pack).
- A graphic designer is a specialist who solves a graphic task set before him by systematizing information using auxiliary tools (for example, developing packaging using icons, appropriate fonts, and competent layout).
An illustrator and a graphic designer focus on tasks that are set from outside. Their work can be considered complete when a visual answer to the task is received. The boundary between the professions is erased partly because both a graphic designer and an illustrator do what people outside burkina faso business email list the professions generalize with the word “picture”.
If you look closely at the design materials
That companies broadcast, you will notice that they are often accompanied by illustrations of varying complexity. Most often, we see simple stylizations , familiar and pleasant images that are read in a couple of seconds. Perhaps you also come across intricate pictures with unique stylistic techniques, but much less often. Why?
In everyday life, we often encounter illustrations that another way to immerse yourself in help solve design problems . Consider what happens when we see a happy family on an advertising poster for a medical clinic. The characters attracted attention, while conveying the value that connects the brand and the target audience, the style of the illustration connects the image with the brand.
Those who are attracted by this image, go to An illustrator and a graphic
The banner text, read the unique selling proposition – hurray, the advertising works! In this example, the illustration solves the problem of an outdoor advertising banner.
For the purposes of this article, I propose to label such illustrations as business illustrations. Here’s what they need to do their job:
- Images that are understandable to a wide audience. aqb directory Of course, all brands have their target audience, but the target audience of large brands is quite broad. For example, people united by the desire to buy fresh products and ready-made food may belong to different age groups, and theref
