Gamification uses video game dynamics to retain consumers in contexts that are not playful. Advergaming is a game create around a brand that seeks to convey its values and hook the audience. It is a way of involving the user with what is intende to be promote and making them feel part of it. It is important to differentiate Advergaming from another concept with a strong presence in the sector: In-Game Advertising. This technique consists of including advertising for a product or brand within the game. The producers of The Avengers, for example, include Thanos in the famous video game Fortnite to promote the film.
What These Are As They Can Provide
Positive aspects of Advergaming What is advergaming? To know what advergaming is, it is necessary to know what benefits it can bring to companies. Its main advantages are detaile below: If the video game goes viral and reaches beyond the Bolivia Email List brand’s target, the impact can be exceptional. It is a way of advertising that adapts to any support, channel or medium. It allows to mark distances with respect to the competition. An exceptional experience can make the video game top of mind for gamers. It is a new and attractive experience for the user. Better tolerate advertising interference if it is through an activity of your liking.
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Thanks to the continue use of the game, the product or brand remains engrave in the mind of the consumer. Whether it’s good or bad, the video game and, consequently, the brand, will make people and potential customers talk. It provides List Provider a high percentage of ROI to companies that develop successful advergaming campaigns. This original technique allows you to express the creative side of an article. Good practices and opportunities It has been shown that Advergaming has develope as a very effective technique. Despite this, it also has its drawbacks, such as the time and budget require to develop a video game.