The game revolve around the hashtag #Polowers, a kind of virtual race in which the user advance base on tweets. Every time someone made a post with this tag, it was immediately place in the first position. Meanwhile, the brand was showing images of a Polo in circulation. Thus, the one who was in first position when it stoppe finally got an incredible prize: A new Volkswagen Polo! This campaign demonstrates that Volkswagen understands what advergaming is and its potential to foster competition that can deliver great results.
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The publication average was 5 tweets per second, it was TT throughout the day and even Twitter has publish it as a case study. 5.- Red Bull – Red Bull Formula Race The energy drink brand has always pride itself on being a revolutionary Bulgaria Email List company. In 2012 he trie to enter the sector in a big way with this game whose gameplay gave a lot to talk about. Thanks to a webcam connect to the PC, the person had full control of the car’s handling through facial expressions. The game was design to be play online through the browser.
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The player could customize his game, from the avatar to the car he was going to use in the race. In addition, one of the attractions was that the scores could be share on Facebook. In this way, players were encourage to relive the List Provider experience. The leaderboard system, once again, proves to be a great resource for advergame glory. After knowing what Advergaming is, surely you have want to carry out a campaign of this type. Antevenio helps you connect with the young audience through esports and gaming strategies . Our expert team will define, manage and enrich the strategy that will help you achieve success in the sector. Get in touch with us and start to stand out from your competition.