It is in external crises, however, especially those with a national or global impact. The behavior, priorities and choices of consumers can undergo sudden changes that need to be identified by the Marketing team. Uruguay Phone Number List What can be said is that people are increasingly demanding that businesses act on behalf of society and they take this into account when choosing their favorite brands, a fact addressed by Philip Kotler as one of the main aspects of Marketing 3.0. The next step in the climb illustrated by the author is Marketing 4.0, a set of concepts that foresees all the previous principles Uruguay Phone Number List applied in the current digital scene. In this context, the recommendations are: monitor the behavior of your audience: analyze, step by step, changes in the behavior of your consumers; make your operations and communication more flexible: crises imply constant changes and your company needs to anticipate them; stay present: maintain a strong relationship with consumers, partners and suppliers, people need to know that your company is alive and recovering; Uruguay Phone Number List firm its presence in digital channels: the future is uncertain, but we know that some aspects are absolutely irreversible, such as the expansion of access to technology and the growth of digital channels and media.
Unsure of how to monitor your audience’s behavior
Then check out the following content: Uruguay Phone Number List Social Listening: how to build a stronger brand image with the public What are the best Marketing strategies in times of crisis? Any strategy can be interesting depending on the characteristics of the company and the crisis it faces. However, considering the main challenges experienced by organizations in recent years Uruguay Phone Number List , some paths deserve to be highlighted. Check out! Growth Hacking Growth Hacking is a strategy that has gained popularity with startups and basically means taking innovative actions, often unprecedented, aiming at rapid growth. Its principle, however, is not limited merely to creativity. This type of strategy must be based on KPIs (business success indicators) and on opportunities identified in the market. The great difference of this methodology is the maximum effort applied so that the results are achieved as quickly and as cheaply as possible. Employer branding We know that crises not only affect the external public of companies, Uruguay Phone Number List but also employees, directors, partners and other stakeholders.
Mismanagement or poor posture by a leader
Can seriously affect the motivation and productivity of all of their subordinates Uruguay Phone Number List . Employer branding is designed to work on building and maintaining a company’s positive image, focusing on its internal audience. Digital Marketing Digital Marketing is a set of Marketing strategies applied to digital channels and resources. Given the enormous role of the internet in society and in the modern market, its application is a necessity for companies Uruguay Phone Number List . It is noteworthy, however, that the term and some practices are quite commonplace, which arouses distrust among entrepreneurs. Especially in times of crisis, it is essential to resort to professionals and companies with a good reputation in the market. Relationship Marketing If sales are not going well at present, Uruguay Phone Number List the best thing you can do is take good care of your current customers and prepare the ground for new opportunities in the future. What you should never do in a period of crisis is disappear! In this context,
