With all the new stuff out there (social media, apps, new shiny platforms), you’d think that email would be dead. But nope. Email is still going strong. This is reflected through top email marketing trends. Today 4.48 billion people use email and by a few years, it will grow to almost 4.73 billion. Email gets you almost half the world.
It’s not only about how many people job function email database use it. It’s about the return. With email marketing, you can make $36 for $1. You can’t easily ignore that. Email gives you a direct line to people; it’s personal but not in your face.
Heading into 2025, email marketing is not just hanging on; it’s actually growing. It’s getting smarter in the way businesses use it. This is new tech, and they’re using it to make it work even better, and they’re keeping customers interested in a way that is so much more than just the norm. Today, I want to talk about why email still works, what’s changing, what top email marketing trends are, and where they are going.
Email marketing is not dead.
If you run a business then you already do email marketing. About 81 percent of companies use it. Why? Because it works. Simple as that.
People’s inboxes get filled with emails. Almost everyone checks their email every day. Frankly, we check it a little too much: For work or for fun, 88% of people check their inbox at least often. That also means it’s a great way for businesses to learn everything about the topic connect and build a relationship, and yes, sometimes sell something without being too pushy about it.
The thing about email is that you’re not spamming out a message to anyone who will listen. You’re targeting people. You can see who opened and who clicked and then adjust on the fly. You decide who can see your message. If people even see your post, social media is decided by algorithms. With email, it’s all on you.
That’s why email is so cost-effective. Even for smaller businesses, you don’t need a giant budget to make it work. Email is a great way to promote products, and it doesn’t cost you a fortune, which is why 64% of small businesses use email. You can also make your emails feel more like a one-on-one conversation instead of a mass marketing one.
Will email marketing be relevant in 2025 too?
Absolutely. The thing about email is it’s not india number list as flashy as TikTok and Instagram, it’s been around forever.
